The 2009 Toyota Venza: Bold new model offers Canadians value through efficient engine performance, innovation and versatility

    MONTREAL, Jan. 15 /CNW/ - The new 2009 Toyota Venza was officially
unveiled in Canada at the 2009 Montreal International Auto Show. The all-new
Toyota Venza couples the styling and comfort of a passenger car with the
flexibility of a sport utility vehicle (SUV), with a starting MSRP of $28,720.
With its excellent engine performance and efficiency, fresh-thinking
innovation and design, and no-compromise versatility, Venza raises the bar for
ride comfort and performance.
    "Venza establishes an exciting new direction in vehicle design that
combines the finest attributes of Toyota's diverse model lineup," said Warren
Orton, Director of Toyota Canada Inc. "The Venza offers bold and expressive
styling, excellent engine performance and efficiency, and a refined and
comfortable interior."
    Ease of entry and exit is achieved by lowering the rocker panels and
narrowing the doorsills. As a result, the sweeping integrated rocker panels
give unparalleled ingress/egress.
    Venza combines these attributes with amazing versatility through features
like all-wheel drive (AWD), foldable rear seats, a large cargo area, a higher
driver sightline, and a towing capacity of up to 3,500 lbs.

    Venza's power is generated by one of two available engines:

    -   An all-new 2.7-litre four-cylinder engine that delivers 182
        horsepower at 5,800 rpm and 182 lb.-ft. of torque at 4,200 rpm,
        providing capable performance and excellent fuel efficiency;
    -   A 3.5-litre V6 engine that produce 268 horsepower at 6,200 rpm and
        246 lb.-ft. of torque at 4,700 rpm.

    Both engines are available in front- and all-wheel-drive configurations,
and are mated to a six-speed sequential-shift electronically-controlled
automatic transmission.

    The new Venza is extremely well-equipped with an assortment of standard
features on all models. Among the many features are:
    -   Power adjustable heated exterior mirrors;
    -   Windshield wiper de-icer and electric rear window defroster with
    -   Integrated fog lamps;
    -   Front and rear splash guards and rear bumper protector;
    -   Chrome exhaust tip (dual chrome exhaust tips on V6 models);
    -   3.5" LCD Multi-Information Display (MID);
    -   Optitron instrumentation featuring tachometer, water temperature and
        outside temperature gauges;
    -   12-volt auxiliary power outlets (2 front, 1 rear);
    -   Rear privacy glass;
    -   Rear door with easy-close power function;
    -   8-way power adjustable drivers seat;
    -   Tilt and telescopic steering wheel;
    -   60/40 split rear fold down seat with recline;
    -   Power windows with auto up/down function and jam protection on all
        four doors;
    -   Auto-dimming rearview mirror with compass;
    -   Dual zone automatic climate control with air filter and rear seat
        heater ducts;
    -   Interior chrome accents and door handles;
    -   Cruise control;
    -   Vehicle Stability Control;
    -   Traction Control;
    -   Hill-start assist control;
    -   Antilock braking system with electronic brake force distribution and
        brake assist
    -   Audio system featuring AM/FM/CD/MP3/WMA capability, steering wheel
        audio controls, 6 speakers, in-dash 6 CD changer with integrated
        XM(R) satellite radio capability and auxiliary input jack;
    -   Tonneau cover;
    -   Cargo area tie-down rings;
    -   All-position vertically-adjustable headrests;
    -   Active front seat head rests;
    -   7 airbags including driver knee airbag;

    Venza 4-cylinder models come standard-equipped with 19-inch aluminum alloy
wheels, while Venza V6 models come standard-equipped with 20-inch aluminum
alloy wheels and dual exhaust. All Venza models offer an available Leather
Package, featuring leather seat surfaces with heated front seats.

    Venza also offers innovative features sure to please Canadian drivers
looking for the ultimate in driving refinement. Many are new to the Toyota
line up and add new levels of fresh-thinking innovation to the vehicle.
Available features include:
    -   High intensity discharge headlamps with an Automatic High Beam
        feature: detects oncoming vehicles and automatically switches the
        headlamps from high- to low-beam;
    -   JBL Synthesis audio system with DVD-based navigation: system now
        supports voice commands in English, French or Spanish, and offers
        XM(R) NavTraffic capability (XM(R) NavTraffic services are
        geographically restricted and subscription is required at additional
        cost. See dealer for details);
    -   Panoramic roof with power tilt/slide function: includes a separate
        fixed glass panel over the rear seats.

    Available on the Venza 4-cylinder AWD model is the Premium Package,
    -   Leather seats and simulated interior door trim, featuring
        leather-wrapped steering wheel and shift knob;
    -   Heated front seats;
    -   4-way power adjustable front passenger seat;
    -   Satin mahogany woodgrain-style interior trim;
    -   Power rear door with jam protection;
    -   Backup camera with 3.5" Thin-Film Transistor (TFT) multi-information
        display  with customizable font size and language (English, French
        and Spanish);
    -   Panoramic roof with power tilt/slide function and a separate fixed
        glass panel over the rear seats.

    Venza V6 FWD and AWD models offer Canadians an available Premium Package,
    -   Power rear door with jam protection;
    -   Backup camera with 3.5" Thin-Film Transistor (TFT) multi-information
        display  with customizable font size and language (English, French
        and Spanish);
    -   Panoramic roof with power tilt/slide function and a separate fixed
        glass panel over the rear seats;
    -   Anti-theft system.

    Finally, the Venza V6 AWD adds an available Touring Package, offering the
Premium Package features, plus:
    -   Leather seats and simulated interior door trim, featuring leather-
        wrapped steering wheel and shift knob;
    -   Heated front seats;
    -   4-way power adjustable front passenger seat;
    -   Satin mahogany woodgrain-style interior trim;
    -   Smart Key system and push button start;
    -   Auto-levelling High-Intensity Discharge (HID) headlamps with the
        Automatic High Beam system;
    -   Chrome-accented exterior door handles.

    An available Navigation and JBL Package adds to the Touring Package with:
    -   JBL Synthesis audio system with 13-speakers;
    -   DVD-based Navigation system featuring XM(R) NavTraffic capability
        (XM(R) NavTraffic services are geographically restricted and
        subscription is required at additional cost. See dealer for details)
        and multiple language voice command option (English, French and
    -   Bluetooth capability with wireless MP3 connection.

    The 2009 Toyota Venza is available in dealerships now (V6 models only).
With the choice of a 4-cylinder or V6 engine, both with starting prices below
$30,000, Toyota adds value as a key chapter of the Venza story.The Venza
carries an attractive starting Manufacturer's Suggested Retail Price (MSRP) of
just $28,720, while the Venza AWD model starts at $29,720. The Venza V6 starts
at $29,970 and the Venza V6 AWD starts at $31,420.


    Design and Innovation

    Venza's blending of car-like handling and SUV capability demonstrates not
only the current state of Toyota's product development process, but also the
future of Toyota's design philosophy. Designers and engineers sought to create
a new car which provides enhanced interior versatility and improved dynamic
performance when compared to sedans or midsize SUVs. The result is a package
with an aggressive stance and a more engaging driving experience.
    All aspects of Venza's engineering and design were targeted specifically
for the North American market, where it is sold exclusively. Venza was
primarily engineered at Toyota Technical Center in Ann Arbor, Mich. The design
was the creation of Toyota's Calty Design studios in Newport Beach, Calif. and
Ann Arbor, Mich. Venza is assembled at Toyota Motor Manufacturing Kentucky
(TMMK), in Georgetown, Ky.

    Distinct Exterior Design

    The development focus of the Venza design team was to create a new
vehicle that shifted away from the more traditional SUV styling themes
prevalent in today's market. Calty designers leaned more heavily on a sleek
sedan concept with a wide stance that featured a sporty exterior, but also
included important SUV attributes such as cargo space, towing capability and
all-wheel drive performance.
    The exterior design begins with an imposing front end featuring a
distinctive grille, headlights and fog lamps for an aggressive, yet refined
appearance. Overall, the vehicle has an aerodynamic shape with short
overhangs, forward A-pillar, crisp character lines, and a low roofline and
ground clearance. Continuous brushstroke lines run from the front grille to
the D-pillar.
    From behind, Venza's sophisticated and confident appearance is completed
with an angled rear hatch, rear bumper protector, spoiler and wide wraparound
tail lights that interconnect with the hatch door.
    Venza's sweeping rocker panels achieve a lower step-over height for
improved ergonomics. Moreover, Canadian drivers will appreciate the cleverly
designed rocker panels which are enclosed behind the doors. On snowy, slushy
days, this feature helps keep clothes clean and dry when entering and exiting
the vehicle.
    The Venza's sizeable rear hatch opening enhances the vehicle's
versatility. The Venza rides on large wheels, providing an aggressive and
sure-footed look.
    The 2009 Venza has an overall height of 1,610mm (63.4 inches), overall
length of 4,800mm (189 inches), and a wheel base of 2,775mm (109.3 inches).
Toyota engineers minimized vehicle height while maximizing head clearance and
decreasing tire-to-body gaps to improve overall styling and appearance.

    Interior Refinement

    The refined Venza interior enhances driving enjoyment and offers premium
comfort. The flow of the centre console creates a unique 60/60 design that
gives both driver and front passenger the look and feeling that 60 per cent of
the space is accessible from their seating position.
    An available panoramic glass roof with power tilt/slide function adds to
the refined interior.
    Dual-zone automatic climate system controls are centrally located on the
upper console, providing easy access for both driver and passenger.
    Personal space lends overall comfort to the vehicle's interior.
Measurements for head clearance, shoulder room, hip room and couple distance
surpass cross-shopped vehicles. The ingenious interior design allows for some
of the most generous rear passenger leg space available, with the distance
between front and rear passengers maximized.

    Efficient Performance: Engines and Drivetrain

    Venza offers two engines to give customers more flexibility. In both
engines, advancements in fuel economy are achieved by utilization of lighter
weight materials for the cylinder block and components.

    New to the Toyota line-up and standard on Venza is the fuel-efficient
2.7-litre four-cylinder engine which delivers 182 horsepower at 5,800 rpm and
182 lb.-ft. of torque at 4,200 rpm. This engine delivers exceptional
performance and fuel consumption. Fuel consumption is rated at:
    -   4-cylinder FWD (in L/100km, city/highway/combined): 10.0 / 6.8 / 8.5
    -   4-cylinder AWD (in L/100km, city/highway/combined): 10.2 / 7.1 / 8.8

    For those who need more power, Venza also offers a 3.5-litre V6 that
produces 268 horsepower at 6,200 rpm and 246 lb.-ft. of torque at 4,700 rpm.
This model is capable of towing up to 3,500 pounds. Fuel consumption is rated
    -   V6 FWD (in L/100km, city/highway/combined): 11.0 / 7.6 / 9.5
    -   V6 AWD (in L/100km, city/highway/combined): 11.5 / 7.9 / 9.9

    Both engines are mated to a six-speed sequential-shift
electronically-controlled automatic transmission with intelligence (ECT-i).
The six-speed ECT-i provides a fun driving experience and helps improve fuel

    Handling and Ride

    Venza was designed with a lower centre of gravity to help provide dynamic
handling. Performance is further enhanced with large wheels and tires. The
four-cylinder models ride on 10-spoke, 19-inch aluminum alloy wheels with
P245/55R19 tires. Distinctive 20-inch five-spoke aluminum alloy wheels and
P245/50R20 tires are standard for the V6 model and a first for a Toyota
passenger car. Power-assisted ventilated front/solid rear disc brakes are
standard on all models.
    Venza features a body structure that relies on high tensile-strength
steel, gussets and cross members for its strength, rigidity and lighter
weight. Front suspension is a rigid L-arm-type MacPherson strut with a
stabilizer bar, and rear suspension is a dual-link MacPherson strut with
stabilizer bar. The wheelbase-to-overall length ratio lends itself to improved
    Standard on Venza is a Rack and Pinion Electric Power Steering (EPS)
system that minimizes steering effort and provides a ride experience more like
that of a sedan. With an assist motor mounted on the steering column, it
delivers steering assist only as needed for optimum efficiency.
    On all models, Venza also employs uphill/downhill shift logic control
that selects the proper gear for driving conditions and helps provide moderate
engine braking during downhill driving. Hill-Start Assist Control (HAC), also
standard on all models, temporarily provides pressure to the brakes while the
vehicle is stopped on an incline to help ensure easy starting with no

    Innovative Features

    Venza's technological refinements allow occupants to enjoy the pleasures
of personal road travel.

    Backup camera with TFT Multi-Information Display

    Sure to impress Venza drivers is the Thin-Film Transistor (TFT) MID that
comes standard with the backup camera feature. This 3.5-inch TFT
multi-information display allows for new levels of personalization. The
customizable MID lets users customize font size, content and even language.
Canadians will appreciate the option to choose English, French or Spanish
language content.

    JBL Synthesis(R) Audio System with DVD-based Navigation System

    For the ultimate experience, also available is a voice-activated,
touch-screen, sixth-generation DVD navigation system with a JBL Synthesis(R)
surround sound AM/FM four-disc, in-dash CD changer with integrated satellite
radio and MP3/WMA playback capability, hands-free phone capability and music
streaming via Bluetooth(R) wireless technology and 13 speakers. The Venza
Navigation system supports voice commands in English, French and Spanish, and
comes XM(R) NavTraffic-ready (XM(R) NavTraffic services are geographically
restricted and subscription is required at additional cost. See dealer for

    Automatic High Beam feature

    An innovative first for Toyota is the newly developed, available
auto-levelling HID headlamps with the Automatic High Beam feature.
    When the automatic high beam feature is activated, a sensor mounted in
front of the inside rear-view mirror alerts the system when traffic is ahead,
and automatically switches the headlamps to low beam. Once traffic is clear,
the system will automatically revert back to the high beam position. The
sensor can detect oncoming traffic and vehicles travelling in the same

    Innovative Storage

    Inside, Venza occupants will discover several clever storage locations.
Standard storage features such as an adjustable centre console with sliding
cupholder and armrest, MP3 player holder with wire concealment features and
large storage compartment remove clutter. Venza passengers are treated to an
innovative design feature that cleverly runs electronic cords to power and
auxiliary input jacks while concealing all clutter. The cell phone and MP3
player holder with integrated wire management keeps accessory cables hidden.
    The compartment is also equipped with an auxiliary audio jack and 12-volt
power outlet. The upper portion of the front centre console houses the
gear-shift lever for easy and comfortable driver access.

    Comfort and convenience

    Interior storage is further complemented by a total of 10 front and rear
beverage holders (six bottle holders and four cup holders) that include
dual-illuminated sliding front cup holders in the centre console, two in the
rear seat armrest, and front and back door bottle holders.
    An on/off switch on the overhead console enables front seat occupants to
turn on or off all four personal overhead interior lights. An overhead console
with map lights and rear seat adjustable personal reading lamps add to the
array of standard features.

    No-compromise versatility

    All-Wheel-Drive Option

    Both the 2.7-litre four cylinder and 3.5-litre V6 models are available in
all-wheel-drive configurations. Perfectly adaptable to changing Canadian road
conditions, an electronically controlled Active Torque Control All-Wheel-Drive
system is available to distribute torque to the front and rear wheels where
    Venza's Active Torque Control AWD System optimizes torque distribution
between the front and rear wheels to help ensure stable acceleration and
smooth cornering. AWD offers enhanced traction and helps provide excellent
overall handling in inclement weather.

    Cargo Space

    Venza's additional versatility, located in the rear cargo area, is
realized with fold-down 60/40 rear seats; one-touch fold-down seat levers; and
a tonneau cover. When folded down, the rear seat has a 4.5 degree incline,
creating a nearly flat floor for cargo. With rear seats folded down, cargo
capacity is 1.99m(3) (70.1 cu. ft.). Easy-to-use remote release levers on
either side of the cargo area allow the rear seat to be conveniently folded
down from the back.
    The low rear load-in height height of 710mm (27.9 inches) is lower than
most sedans and allows for easier loading and unloading of items from the
cargo area.
    Venza also possesses a towing capability of up to 3,500 pounds in V6
models and 2,500 pounds in 4-cylinder models.


    All Venza models are designed to keep occupants safe through a
combination of active and passive safety technologies. All Venza's are
well-equipped with standard safety features include an Anti-lock Braking
System (ABS) with Electronic Brake-force Distribution (EBD), enhanced Vehicle
Stability Control (VSC) and Traction Control (TRAC) systems with a cutoff
switch, and Brake Assist. VSC automatically adjusts engine output and the
vehicle's braking force at each wheel to help control loss of traction during
cornering, while TRAC helps maintain traction during challenging driving
conditions. Brake Assist is designed to determine if the driver is attempting
emergency braking. When the driver depresses the brake pedal rapidly, the
Brake Assist system judges it as an emergency stop and helps provide more
powerful braking for the driver. The Brake Assist system helps increase brake
force by supplementing the applied braking power until the driver releases the

    Venza is equipped with a comprehensive list of other standard safety
features. It provides a total of seven airbags, and includes:
    -   Driver's knee airbag, driver and front passenger front seat-mounted
        side airbags and front / rear roll-sensing side curtain airbags;
    -   Front seat belt pre-tensioners with force limiters cinch the seat
        belt at the time of a frontal collision, while the dual-stage force
        limiter helps limit the seat belt force applied to the driver and
        passenger's chest;
    -   Active front seat headrests that utilize cable-actuated mechanism,
        which moves the headrest upward and forward to help limit the
        movement of the occupant's head if the vehicle is struck from the


    All Venza models are very well equipped, but Canadians may choose from
several option packages that allow buyers to tailor their 2009 Venza to suit
their lifestyle. Buyers may customize their Venza online at or
in any Toyota Dealership across Canada.

    Colour and Trim

    Venza is available in a wide selection of exterior colours, complemented
by fabric or leather interiors in either ivory or light grey. Available
exterior colors include:
    -   Aloe Green Metallic;
    -   Tropical Sea Metallic;
    -   Barcelona Red Metallic;
    -   Sunset Bronze Mica;
    -   Golden Umber Mica;
    -   Magnetic Grey Metallic;
    -   Classic Silver Metallic;
    -   Black;
    -   Blizzard Pearl (premium paint colour).

    Peace of Mind

    The 2009 Toyota Venza is provided with Toyota's no deductible, no
transfer fee, comprehensive warranty that covers the entire vehicle for three
years/60,000 kilometres. Power train components are covered for five
years/100,000 kilometres, major emission control components for eight
years/130,000 kilometres and corrosion perforation for five years with
unlimited distance.
    Toyota also provides 24-hour Roadside Assistance for all models. Help is
just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include
battery boost, lockout service, fuel delivery, tire change, winching, and even
towing. Optional Extended Care Protection (ECP) is also available, which
includes travel planning and trip interruption assistance, vehicle rental
help, lubrication maintenance, and mechanical protection of 17 major
mechanical component groups for up to six years/200,000 km.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/
    - 30 -

For further information:

For further information: please visit or contact: Nicole
Grant, Consultant, Public Relations, Toyota Canada Inc., (416) 438-6320 ext.
2725,; Digital images available upon request. Melanie Testani,
Consultant, Public Relations, Toyota Canada Inc., (416) 571-5894

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890