The 2009 Prius: The cleaner, efficient and powerful Toyota hybrid delivers remarkable versatility and environmentally friendly performance

    TORONTO, Sept. 2 /CNW/ - Go ahead: Embrace no-compromise style,
performance, fuel efficiency and environmental awareness. For 2009, the Toyota
Prius delivers the remarkable power and fuel-sipping capabilities of the
Toyota Hybrid Synergy Drive, the generously appointed interior, and the
exceptional versatility of a mid-size liftback that have made this vehicle the
ambassador for next-generation automobile design.
    "In blending performance, style, versatility, fuel efficiency and
emissions performance, the Toyota Prius is in a class by itself," said Warren
Orton, Director at Toyota Canada Inc. "The world's first mass produced hybrid
vehicle continues to demonstrate why it's at the forefront of the auto
industry, and why it remains the best choice for drivers seeking a versatile,
environmentally responsible solution to their transportation needs. It's a
solution for a greener future that's available to Canadian drivers today."
    Approach the Prius and the doors unlock automatically. The push button
start lights up the multi-information display and the Prius is ready to go
quietly and smoothly, passing gas stations without a second thought.
Accelerate up the on-ramp and marvel at the powerful yet effortless Toyota
Hybrid Synergy Drive - the most proven gasoline electric hybrid power system
on the planet, with more than one million Prius hybrids sold worldwide to

    The 2009 Toyota Prius is sale in Canada now, with a manufacturer's
suggested retail price starting at $27,400.

    Digital images available at

For further information:

For further information: including a full product detail, please email or contact: Dawn Soulis, Public Relations, Manager, Toyota
Canada Inc., (416) 431-8333

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