The 2008 Toyota Corolla includes special 20th Anniversary Edition for Canada



    TORONTO, July 9 /CNW/ - Toyota Canada introduced the 2008 Toyota Corolla
in three trim levels and several special options packages, including a
unique-to-Canada 20th Anniversary Edition to celebrate two decades of building
one of Canada's most popular passenger cars here in Canada.
    "The Corolla is a true success story for Canada - not only as one of the
most popular cars sold in this country, but also as one of the contributing
factors to the job creation and prosperity of the communities around the
Toyota Motor Manufacturing Canada facilities. Literally thousands of Canadians
have been involved in building the Corolla over the past 20 years," said Tony
Wearing, Managing Director of Toyota Canada Inc. "We're pleased to recognize
this achievement by offering Canadians a 20th Anniversary Edition Corolla in
the 2008 model year."
    Toyota broke ground for Toyota Motor Manufacturing Canada Inc. (TMMC) on
May 6th, 1987, and the first car - a blue mica four-door Corolla Sedan -
rolled off the line on November 30th, 1988. Since then, TMMC has built almost
2 million Corollas for the North American market, and currently builds the
Toyota Matrix, Corolla, Lexus RX 350 and four-cylinder (1.8 litre) engines.
    For 2008, the Toyota Corolla comes in three trim levels: the Corolla CE,
Corolla Sport, and the Corolla LE.
    The Corolla CE is equipped with many standard features often available
only as options or at higher trim levels in the compact segment. These include
the following:

    
    -   AM/FM Stereo/Compact Disc audio system with four speakers
    -   Rear seat heater ducts
    -   Tachometer, outside temperature gauge and digital clock
    -   Dual vanity mirrors
    -   Side window defoggers
    -   Tilt steering column
    -   Front and rear cupholders
    -   Accessory power outlets
    -   Power remote mirrors
    -   Tinted glass
    -   Intermittent wipers
    -   Halogen headlamps

    The Corolla Sport also comes equipped with many standard performance and 
style enhancing features:

    -   Antilock Braking System with Electronic Brake Force Distribution
    -   AM/FM Stereo/Compact Disc audio system with six speakers
    -   Air conditioning and cabin air filter
    -   Power door locks with keyless entry and key lock-out protection (and,
        on models equipped with the four-speed automatic, auto-locking doors
        when the shifter is moved out of "park")
    -   Chrome interior door handles and vent knobs
    -   Silhouette lighted gauges
    -   Special Sport fabric on the seats
    -   Leather wrapped steering wheel
    -   Power windows with driver's side auto down feature
    -   Aluminium alloy wheels with wheel locks
    -   Variable intermittent wipers
    -   Fog lamps
    -   Colour-keyed skirts and rear spoiler

    As the top trim level, the Corolla LE features many comfort, convenience
and style appointments. These include:

    -   Antilock Braking System with Electronic Brake Force Distribution
    -   AM/FM Stereo/Compact Disc audio system with six speakers
    -   Air conditioning and cabin air filter
    -   Power door locks with keyless entry and key lock-out protection (and,
        on models equipped with the four-speed automatic, auto-locking doors
        when the shifter is moved out of "park")
    -   Cruise control
    -   Power windows with driver's side auto down feature
    -   Chrome vent knobs and simulated woodgrain trim
    -   Optitron lighted gauges
    -   Premium fabric on the seats
    -   Front seat back pockets
    -   Aluminium alloy wheels with wheel locks
    -   Variable intermittent wipers and fog lamps.
    

    The 2008 Toyota Corolla is available in dealerships now. The Corolla CE
carries a manufacturer's suggested retail price starting at $15,785, including
a suggested retail price starting at $18,855 for the 20th Anniversary Edition.
The Corolla Sport's suggested starting price is $21,135, while the suggested
price for the Corolla LE starts at $21,900.

    Digital images available upon request.


    2008 TOYOTA COROLLA - PRODUCT DETAIL
    ------------------------------------
    EFFICIENT and FUN TO DRIVE

    All 2008 Corollas feature Toyota's proven 1.8-litre four-cylinder engine
with dual overhead cams, 16 valves, and variable valve timing with
intelligence. This engine produces up to 126 HP @ 6,000 RPM and up to
122 lb-ft of torque @ 4,200 RPM, while qualifying as an emissions-friendly
Tier 2 Bin 5 vehicle.
    All models are available with a four-speed automatic Electronically
Controlled Transmission (ECT) with overdrive, rated at 7.8L/100km in the city
and 5.6L/100km on the highway. The CE and Sport models are also available with
a five-speed manual transmission with overdrive, rated at 7.1L/100km city and
5.3L/100km highway.
    All 2008 Corollas are fitted with power-assisted front ventilated disc
and rear drum brakes, and ride on P195/65R15 tires. Inside, Toyota has
developed a surprisingly roomy interior for a compact car, with seating for
five and a 60/40 split rear fold-down seat to create a cargo capacity of
13.6 cubic feet.

    20th ANNIVERSARY EDITION COMMEMORATES COROLLA'S LONG HISTORY IN CANADA

    Three option packages are offered on the Corolla CE. The Convenience
option package adds air conditioning, a cabin air filter, power door locks and
keyless entry. To this, the Enhanced Convenience option package adds power
windows with driver-side auto-down and cruise control. The 20th Anniversary
Edition Corolla CE commemorates Canada's long history of building Corolla's
right here at home. TMMC's dedication to quality and its many successes are
well recognized throughout the automotive industry, prompting Toyota Motor
Corp. to award TMMC the first Lexus assembly operation outside of Japan in
2003, and a new satellite plant - the first greenfield automotive assembly
plant to be built in Canada in 20 years - in nearby Woodstock, Ontario. That
plant will open in 2008, TMMC's 20th anniversary of production.
    This limited edition Corolla CE is the only leading car in the compact
segment to offer a moon roof, power group and alloys for under $20,000. The
20th Anniversary Edition Corolla CE is also adorned with special badges and
adds the following comfort, convenience and style features:

    
    -   Air conditioning including a cabin air filter
    -   Power door locks with keyless entry (and, on models equipped with the
        four-speed automatic, auto-locking doors when the shifter is moved
        out of "park")
    -   Power windows with driver's side auto down feature
    -   Special edition badging
    -   Aluminium alloy wheels
    -   Power moon roof
    

    UNIQUE MOONROOF PACKAGES FOR COROLLA SPORT AND LE

    The Moonroof option package for the Corolla Sport adds cruise control and
a power moonroof. The Corolla LE is well-appointed with the Moonroof option
package, which adds front seat mounted side airbags, front and rear head/side
curtain airbags, a power moonroof and an anti-theft security system.

    SUIT DIFFERENT LIFESTYLES BY CUSTOMIZING

    In addition to the three trim levels offered, a variety of options
packages allow Canadian drivers to tailor their 2008 Corolla to suit their
lifestyle. Buyers may customize their Corolla using the Vehicle Configurator
on Toyota Canada's web site (www.toyota.ca) or in any Toyota Dealership across
Canada.

    STRONG, DURABLE and SAFE

    Standard safety systems include dual-stage driver and front passenger
airbags, and three-point lap and shoulder belts in all five seating positions,
with front belt pre-tensioners and force limiters and adjustable shoulder belt
anchors on the B pillars. Meantime, the Corolla keeps younger occupants safe
with child restraint seat anchor points and child protector rear door locks.
    Corolla is provided with Toyota's no deductible, no transfer fee,
comprehensive warranty that covers the entire vehicle for 3
years/60,000 kilometres. Power train components are covered for 5
years/100,000 kilometres, major emission control components for 8
years/130,000 kilometres and corrosion perforation for 5 years with unlimited
distance.





For further information:

For further information: please email media@toyota.ca or contact:
Kathryn Ruhland, Public Relations Manager, Toyota Canada Inc., (416) 431-8333


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