The 2008 Operation Red Nose campaign

    A good campaign in Alberta!

    QUEBEC CITY, QC, Jan. 3 /CNW/ - During this special year of Operation Red
Nose's 25th campaign in Canada, 1270 volunteers provided 1754 rides in the
areas Edmonton, Lethbridge, Fort Saskatchewan and Cochrane in Alberta.
    The province of Alberta counted two new host communities this year.
First, the community of Fort Saskatchewan benefitted from the Red Nose service
with the help of 94 volunteers who drove 39 motorists home; a modest but
promising beginning. The small community of Cochrane surprised everyone with
unexpected results for a very first campaign, where 98 rides were completed by
96 volunteers. In Edmonton, where the Operation Red Nose campaign has been
held for over a decade, the local host organization received support from 513
local volunteers and drove 535 responsible motorists safely home. Finally, in
Lethbridge, another long time Red Nose community, 567 volunteers hit the road
this year and safely drove 1082 motorists to their destination of choice.

    In Canada

    In Canada, the 2008 Operation Red Nose campaign was a success. However,
the reduced number of days of operation resulted in fewer rides. In total, 68
555 rides were completed in the provinces of British Columbia, Alberta,
Manitoba, Ontario, Quebec, Nova Scotia, and New Brunswick. A total of 49 816
Canadians drove on the roads of 100 communities providing the Operation Red
Nose service and ensuring safe roads and highways for everyone during the
Holidays. Without these thousands of dedicated volunteers, the safe ride home
service could simply not exist, and the Operation Red Nose message wouldn't be
heard the same way.

    Always expanding

    Operation Red Nose is a concept born in 1984 in Quebec City. Since then,
numerous communities have adopted the campaign and have joined the Operation
Red Nose movement. On any given year, approximately one hundred organizations
host the campaign and provide the Red Nose service across Canada. Operation
Red Nose, in collaboration with the Insurance Bureau of Canada (IBC), wishes
to further its expansion in the Maritimes and hopes to welcome "new-borns" in
the large Red Nose family in 2009. In addition to being an important sponsor
for New Brunswick and Nova Scotia, IBC also invests important financial and
human resources every year to help organize the campaign and develop the
program in the provinces sponsored by the company. Operation Red Nose wishes
to thank the Insurance Bureau of Canada for being such a key player, and for
having provided incredible support in Alberta, Ontario, and the Maritimes over
the years, a support which surpasses well over one million dollars.
    Beyond the awareness campaign and the service provided during the month
of December, Operation Red Nose also serves as a fundraising campaign for
non-profit youth and amateur sports organizations. Any non-profit organization
who wishes to invest in its community and organize the Red Nose service can
contact the National Office of Operation Red Nose at 1 800 463-7222.

For further information:

For further information: Julie Royer, National office of Operation Red
Nose, (418) 653-1492, (418) 998-3151,

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