THANKS CANADA - TOQUE-gether we're warming heads and hearts!

    TORONTO, Feb. 6 /CNW/ - Raising the Roof celebrated its 11th Annual Toque
Tuesday Campaign on February 5, 2008 with thousands of enthusiastic corporate
and community volunteers taking to the streets to sell their signature toques
in communities across Canada. Thanks to their efforts and the public's
generosity, it was one of the most successful Toque Tuesday's ever with more
than 10,000 toques sold!
    National partners The Home Depot Canada, Direct Energy, Global
Television, ecentricarts, The Bargains Group, and Canadian Traffic Network
joined community volunteers in urging all Canadians to buy a toque and join in
the fight against homelessness. Every toque sold supports grass-roots
homelessness agencies across Canada, as well as Raising the Roof's national
Youthworks initiative, aimed at breaking the cycle of homelessness among
at-risk youth.
    The 2008 Toque Campaign runs to the end of February. The goal: to sell
50,000 toques across Canada.
    "We can end homelessness in Canada," says Sean Gadon, President of
Raising the Roof. "With the support of corporations, community groups,
governments and individuals we are making a real difference in communities
across the country."
    "With growing numbers of people living on the street in every town and
city in Canada, we need to find a long-term, sustainable solution to
homelessness," commented Annette Verschuren, Division President of The Home
Depot Canada. "Each toque purchased will bring us a step closer to eradicating
homelessness in Canada." This is the fourth time in the campaign's eleven-year
history that toques are being sold through the home improvement retailer.
    One of the ways in which Raising the Roof achieves its goals is by
creating community-based Toque Campaigns that help raise awareness and funds
for long-term solutions to homelessness. "Sharing that message during our
traffic reports is one of the key ways that we can help the Toque Campaign
reach its goals," says Brian Stutz, Vice President of Canadian Traffic
    "Each year, I'm excited to see the level of commitment and enthusiasm
Direct Energy employees bring to supporting Toque Tuesday in communities
across Canada where we work, live and play," said Janice Thomson, Executive
Vice-President, Human Resources and Communications, Direct Energy. "We
challenge all Canadians to demonstrate their commitment to finding long-term
solutions to homelessness by purchasing a toque and wearing it throughout the
winter. If you missed our friendly, well "capped" volunteers, purchase a toque
online at and show your commitment to long-term
solutions to homelessness."
    Long-time Raising the Roof partner Molson joined the Toque Campaign for
the first time, with 1100 employee volunteers taking to the streets of Toronto
on Toque Tuesday. Clearly Molson staff are committed to building stronger
Canadian communities and are willing to put their backs into it. "Molson
employees participated in 34 volunteer projects across the country in 2007,
contributing approximately 4,000 volunteer hours," notes Kevin Boyce, Molson
President and CEO. "Today's initiative in support of Raising the Roof
kick-starts 2008 with an astounding 1,100 volunteer hours. It's amazing the
difference we can all make in our communities if we get together and
volunteer, even for an hour".
    For more information on long-term solutions to homelessness and how you
can help, visit The Toque Campaign will be going
strong in communities across Canada from now until the end of February. Buy a
toque at participating Home Depot stores while supplies last. Wear your toque
with pride!

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Maureen Deery, Off: (416) 489-9531,, Director of National Campaigns, Raising the Roof;
Susanna Smith, Cell: (416) 888-2074,,
Communications Specialist, Raising the Roof

Organization Profile

Raising the Roof

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890