Terrific Triple Partnership Sends "Little Sisters" to Newly Minted "Go Girls!" Camp!

    WestJet and the Tim Horton Children's Foundation launch a highly
    specialized camp for teen girls enrolled with Big Brothers Big Sisters
    of Canada

    BURLINGTON, ON, April 28 /CNW/ - Big Brothers Big Sisters of Canada is
delighted to announce the launch of our first "Go Girls!" camp, thanks to the
gift of flight from WestJet, and the donation of the complete camp experience
from the Tim Horton Children's Foundation.
    Today, 30 young teenage girls and six program staff from Big Brothers Big
Sisters begin their camp experience after being flown by WestJet from six Big
Brothers Big Sisters agencies across Canada, to the Tim Horton Children's
Ranch in Kananaskis, Alberta. There, they will participate in an intensive
version of the "Go Girls! Healthy bodies, healthy minds" program being rolled
out across Canada by Big Brothers Big Sisters of Canada.
    "This is a rare, triple-partnership where all parties have
enthusiastically volunteered every possible resource to ensure that the girls
have a most profound and positively life-changing experience!" said Bruce
MacDonald, President and CEO of Big Brothers Big Sisters of Canada. "We are
extremely fortunate to have two such generous donors who would collaborate to
make this new camp a reality."
    The airline's community investment program, WestJet Cares for Kids, is
already donating 285 flights to Big Brothers Big Sisters of Canada in 2009 in
support of local agencies and for the national Agency Accreditation program.
This is the third year of WestJet's donation support for Big Brothers Big
    "The spirit of caring is rooted in WestJet's culture and WestJet Cares
for Kids is honoured to partner with Big Brothers Big Sisters and Tim Horton
Children's Foundation" said Scott Hartley, WestJet Manager of Community
Investment, Sponsorship and Creative Services. "It's our pleasure to fly these
30 girls to Alberta for the Go Girls camp and support Canada's leader in
mentoring youth, Big Brothers Big Sisters."
    The Foundation has partnered with Big Brothers Big Sisters agencies
across Canada for many years through both the Community Partnership Program
and the Residential Camp Program. This longstanding partnership allows the
Foundation to serve more children living in economically disadvantaged home
each year.
    Heather Bates, General Manager of the Tim Horton Children's Ranch remarks
"The Foundation is excited to host the Go Girls Camp through our Community
Partnership Program. The Foundation strives to reach out to as many children
as possible who could otherwise not afford to have a camp experience like
this. We are looking forward to working with West Jet and Big Brothers Big
Sisters to make this happen for this group of deserving girls. The camp
programming offered at the Ranch is sure to have a positive impact on the

    About Big Brothers Big Sisters of Canada:

    Since 1913, Big Brothers Big Sisters of Canada has been Canada's premier
mentoring agency for children of all socioeconomic and cultural backgrounds,
offering the Big Brother and Big Sister program and a host of other innovative
and successful programs, including In-School Mentoring, Go Girls! Healthy
Bodies, Healthy Minds and Big Bunch. Big Brothers Big Sisters of Canada has
140 member agencies serving over 1,000 diverse communities across the country.
Big Brothers Big Sisters of Canada services 24,300 children across Canada.

    About WestJet:

    WestJet is Canada's leading high-value low-cost airline offering
scheduled service throughout its 55-city North American and Caribbean network.
Named one of Canada's most admired corporate cultures in 2005, 2006, 2007 and
2008, WestJet pioneered low-cost flying in Canada. WestJet offers increased
legroom, leather seats and live seatback television provided by Bell TV on its
modern fleet of 79 Boeing Next-Generation 737 aircraft. With future confirmed
deliveries for an additional 42 aircraft, bringing its fleet to 121 by 2013,
WestJet strives to be the number one choice for travellers.

    About Tim Horton Children's Foundation:

    The Tim Horton Children's Foundation was established in 1974 by Ron
Joyce, Co-Founder of the Tim Hortons chain, to honour Tim Horton's love for
children and his desire to help those less fortunate. The Foundation is a
non-profit, charitable organization committed to providing a fun filled camp
environment for children from economically disadvantaged homes. Year-round,
local children are selected from each of the communities in which a Tim
Hortons store operates, giving thousands of children the opportunity to attend
one of six Foundation camps. The camp experience is designed to give children
confidence in their abilities, pride in their accomplishments, and the chance
to gain a positive view of the world and their future in it.

For further information:

For further information: Big Brothers Big Sisters of Canada, Joel
Porter, Vice-President of Development, (905) 639-0461 ext. 16, E-mail:
jporter@bbbsc.ca, Website: www.bbbsc.ca

Organization Profile

Big Brothers Big Sisters of Canada

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890