Tempur-Pedic® Hugs Back™ campaign helps fight Pancreatic Cancer in Canada

LONDON, ON, May 5 /CNW/ - TEMPUR-Canada, the Canadian distributor of Tempur-Pedic® Mattresses and Pillows™ is very excited to announce their involvement with Pancreatic Cancer Canada through the launch of the Tempur-Pedic Hugs Back campaign.

TEMPUR-Canada is raising awareness and funds to help support research to find a cure for pancreatic cancer through the sale of Tempur-Pedic Teddy Bears®. These soft and cuddly 18" brown bears are filled with the same revolutionary TEMPUR® material as the Tempur-Pedic Swedish Mattresses™ and Pillows, and include a purple awareness bracelet to show support for the fight against pancreatic cancer. These limited edition Teddy Bears are now available for purchase at participating Tempur-Pedic authorized retailers across Canada for only $49.95! For every bear sold $20.00 is donated to the National Pancreatic Cancer Canada Foundation. Find out more online at hugsback.tempurpedic.ca.

Pancreatic cancer is the fourth leading cause of cancer death in Canada and has a devastating impact on patients, their family and friends. The five-year survival rate is a dismal 6%, the lowest of all cancers. Those diagnosed with this disease face frightening survival statistics, few effective treatment options and little hope for survival.

"I am delighted the National Pancreatic Cancer Canada Foundation was chosen as recipient of the Hugs Back campaign. The bear will bring awareness of pancreas cancer across Canada as well as provide love and comfort to those who give him a squeeze. We thank TEMPUR-Canada for this opportunity and supporting the only foundation in Canada. BELIEVE....together we can make a DIFFERENCE and we will find a CURE!"

Betty Aldridge - President - National Pancreatic Cancer Canada Foundation

"One of the reasons pancreatic cancer isn't as well known as other types of cancers is because there are so few survivors to champion the cause. We need to work together to raise the profile of this deadly disease and that is why we are so excited to have Tempur-Pedic join us in the fight against pancreatic cancer. Their national campaign will create hope for the pancreatic cancer community and together, we will raise awareness and important funds to support research into early detection methods, effective treatment options and ultimately, we will save lives!''

Laurie Ellies - Executive Director - Pancreatic Cancer Canada

For more information on pancreatic cancer or on ways you can help, visit www.pancreaticcancercanada.ca or call 1-888-PANCAN9 (1-888-726-2269).

About the National Pancreatic Cancer Canada Foundation
Also recognized as Pancreatic Cancer Canada, the foundation is a volunteer-driven, not-for-profit organization committed to raising awareness, providing support and resources to patients and their families and advancing pancreatic cancer research. Their hope is to find a method to detect and effectively treat this disease and to ultimately save lives. For more information, visit http://www.pancreaticcancercanada.ca/ or call 1-888-PANCAN9 (1-888-726-2269). Charitable registration #84870 1967 RR0001.

About Tempur-Pedic
Tempur-Pedic International Inc. (NYSE: TPX - News) manufactures and distributes mattresses and pillows made from its proprietary TEMPUR® pressure-relieving material. It is the worldwide leader in premium and specialty sleep. The Company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world. The Company's products are currently sold in over 80 countries under the TEMPUR® and Tempur-Pedic® brand names. Canadian headquarters for Tempur-Pedic is in London, ON. For more information, visit http://www.tempurpedic.ca/ or call 1-800-887-4321.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Tempur-Canada

For further information:

Contact: Stefanie Joseph        
1807 Wonderland Road North
London, Ontario N6G 5C2
Tel: (519) 660-4154 ext. 253
Fax: (519) 679-4793

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