TELUS "Rethinks" raising awareness about breast cancer

    Rethink Breast Cancer gets support from TELUS team members across Canada

    TORONTO, Feb. 14 /CNW/ - Rethink Breast Cancer is thrilled to announce
that TELUS is celebrating Valentine's Day by launching a special program to
make it easy for TELUS team members to support Rethink in its fight against
breast cancer. This new initiative builds on the announcement by TELUS last
week that it is currently sending Rethink Breast Cancer $25 from the sale of
each of its pink BlackBerry Pearl 8130 Smartphones.
    TELUS team members will be able to choose how they get involved with
Rethink Breast Cancer, a bold and innovative charity that supports young
people affected by and concerned about breast cancer through original
education, research and support programs. Some TELUS team members are kicking
off the new relationship by attending the charity's Little Sweetheart Ball, an
event being held in Vancouver on February 17.
    "The support that TELUS and its employees have shown through this
partnership is a great example of how Canadian companies can give back to a
cause that touches so many Canadians," said Mary-Jo DeCoteau, executive
director, Rethink Breast Cancer. "We encourage TELUS employees, as well as all
Canadians, to celebrate Valentine's Day by helping their loved ones learn more
about breast health and the importance of early detection in the fight against
breast cancer."
    "For TELUS team members, supporting the great work of Rethink Breast
Cancer is an excellent example of how we put our commitment to give where we
live into practice," said Janet Yale, executive vice-president, Corporate
Affairs at TELUS. "Breast Cancer touches so many families across Canada -
including our team members and customers. What better way for TELUS to
celebrate Valentine's Day than by helping our team to support Rethink Breast
Cancer programs that reach out to young people on such an important health
    TELUS team members can support Rethink Breast Cancer through a variety of
innovative programs. For example, when a team member purchases a pink
BlackBerry Pearl 8130 or refers family or friends to buy one, TELUS will
double its regular $25 contribution to $50 for Rethink Breast Cancer. TELUS
will also double its normal match for dollars that team members raise through
their participation in Rethink Breast Cancer events. Rethink Breast Cancer
will also be one of the community partners that TELUS team members can support
through the annual TELUS Day of Service on May 31, 2008.
    For more information about TELUS' involvement with Rethink Breast Cancer
and how you can help us raise money by getting the most fashionable cell phone
device available, the pink BlackBerry Pearl 8130, please visit

    About RETHINK Breast Cancer

    Rethink Breast Cancer is an innovative charity that reaches out to young
people concerned about and affected by breast cancer. By taking a breakthrough
approach to all aspects of breast cancer - medical research, support, public
awareness and fundraising - Rethink Breast Cancer is expanding support for the
cause. Rethink has brought together some of Canada's leading scientists to
develop a much needed research program focused on cultivating the talent of
new young researchers. To find out more about Rethink Breast Cancer, visit

    About TELUS

    TELUS (TSX: T, T.A; NYSE:   TU) is a leading national telecommunications
company in Canada, with $9 billion of annual revenue and 11 million customer
connections including 5.4 million wireless subscribers, 4.4 million wireline
network access lines and 1.2 million Internet subscribers. TELUS provides a
wide range of communications products and services including data, Internet
protocol (IP), voice, entertainment and video. Committed to being Canada's
premier corporate citizen, we give where we live. Since 2000, TELUS and our
team members have contributed more than $113 million to charitable and
non-profit organizations and volunteered more than 2 million hours of service
to local communities. Eight TELUS Community Boards across Canada lead our
local philanthropic initiatives. For more information about TELUS, please

For further information:

For further information: TELUS Media Relations, Anne-Julie Gratton,
(416) 279-8522,; Rethink Breast Cancer, All breast cancer
related inquires: MJ DeCoteau, (416) 920-0980 ext. 222; All marketing,
sponsorship and promotions inquires: Alison Gordon, (416) 920-0980 ext. 223

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