TELUS outlets to offer Sonomax products - Montreal's Action Telecom leads the way for cellular providers

    MONTREAL, Oct. 15 /CNW Telbec/ - Sonomax Hearing Healthcare Inc.
(TSX Venture: SHH) announces that its SOUNDCAGE(TM) MP3 earphones,
SOUNDCAGE(TM) hearing protectors, SOUNDCAGE(TM) Bluetooth(TM) cellular
interfaces, and SOUNDCAGE(TM) PTT communication units will soon be available
through a TELUS retailer in Montreal.
    Sonomax is pleased that Action Telecom Inc. has agreed to start its
strategic relationship with Sonomax by test marketing these products through
its two TELUS stores (located at 1682 Mont Royal at the corner of Papineau and
1531 Notre Dame Ouest) and to its extensive list of customers in business and
industry. The initiative will introduce Sonomax's entire SOUNDCAGE(TM) product
line. Financial responsibility for the initiative will be borne by Action
    Said Nick Laperle, Sonomax's President, "Especially promising about this
opportunity is that the Action/Sonomax business model calls for Sonomax to
visit hundreds of their targeted end-user customers over the next 6-12 months,
with the objective of demonstrating that the Sonomax products provide
immediate benefits to wearers in noise."
    Included in the plan is the introduction of the Sonomax custom-fit
earpieces to leading U.S. manufacturers of Bluetooth(TM) headsets and two-way
    It is Sonomax's claim that the combination of its adapters and custom
earpieces with noise-canceling devices results in a more reliable solution for
industrial workers and first responders in challenging noise environments.
With a continued emphasis on better functionality in cell phones, PDAs and
2-way radios, Sonomax believes that its core technology will become very
attractive to major manufactures.
    Said Yves Gaudreault, Action Telecom's President, "We are excited to be
piloting this business model hand-in-hand with Sonomax. The first thing I did
when I heard about these products was try them out. I've been a cellular
provider for over 20 years, originally with CLEARNET, now TELUS and I know
that there is a serious problem out there with Bluetooth(TM) devices that fall
off your ear and with earpieces that don't allow for clear communication,
especially in noise. I think Sonomax has solved this problem."

    About Sonomax

    Sonomax Hearing Healthcare Inc. is a leader in the development and
manufacturing of intra-ear technologies. The company's patented custom-fit,
instant-fit expansion earpieces deliver a perfect fit every time.

    About Action Telecom

    Action Telecom is a certified TELUS retailer specializing in selling
wireless solutions to business clients with a top notch approach to service.

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Sonomax Hearing Healthcare
Inc. with respect to its performance, business and future events. Such
statements are subject to a number of risks, uncertainties and assumptions.
Actual results and events may vary significantly.

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

For further information:

For further information: Nick Laperle, President, Sonomax Hearing
Healthcare Inc., (514) 932-4432,

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