TELUS customers help Change the World

Download song and ringtone from TELUS to help end bullying

CALGARY, May 24, 2011 /CNW/ - A new TV commercial launched by TELUS to thank our customers for helping us to 'give where we live' features an up-and-coming young Canadian artist. The song, Change the World, was written and recorded by Jessica Allossery, a 21 year-old student from Chatham-Kent, Ontario. TELUS team members discovered Jessica's captivating song on YouTube and immediately realized Jessica's song would be the perfect fit for a new TV spot, which shares our commitment to our communities and the people within them.

Canadians will not only hear the song in the TELUS We Give Where We Live TV commercial, they will also get the chance to support a cause close to Jessica's heart.

Anyone with a TELUS mobile device can download Jessica's inspiring song Change the World in full and as a ringtone for free until June 15, 2011. TELUS will give $5 for every download* to the Make Children Better Now Children's Foundation, a non-profit charitable organization dedicated to the betterment of children across Canada. This charity was started by Mike and Brenda Neuts, in memory of Myles Casey Benson Neuts, whose life was lost to bullying.

Visit for links to download the song, the ringtone and to view a behind-the-scenes video of Jessica recording Change the World.

"TELUS does good things and supports good causes all across the country," said Jessica Allosery. "Actions speak louder than words, and I wouldn't want someone to use this song just to make themselves look like a good company. I want them to be a good company like TELUS. If everyone does a small thing it'll be a big change. When people download and listen to this song I want them to think more, I want them to stop and listen to the lyrics and see what they can do to change the world."

Anne-Marie LaBerge, TELUS vice-president Consumer Marketing Communications, said Jessica Allossery was a natural choice. "We were thrilled to come across this remarkable Canadian talent. The words in Change the World not only mirror our own culture and philosophy of giving, Jessica herself is a wonderful example of using one's talent to support a worthy cause. I encourage all TELUS customers to download Change the World and help make change happen."

To learn more about Jessica, please visit her website at

*Available until June 15, 2011 or up to a maximum $50,000, whichever occurs first.

About Make Children Better Now
M.C.B.N. Children's Foundation is an organization dedicated to the lives of children.
Our Goal is to provide Education, Support and Structure to the young people in our society, individually or with other like-minded organizations.  We seek to teach children Empathy, Care, Love, Dignity and Respect, Peace, Structure, Life, Trust, Hope and Failure.

We Give Where We Live
By year end, TELUS, its team members, retirees and Community Boards will have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. TELUS team members give back with their hearts, minds, hands and personal savings to help their neighbors and make a positive and lasting difference in our communities. Specifically:

  • TELUS Community Boards donated over $25 million to both national and grassroots charitable organizations and supported more than 1,800 community projects. In 2010, the Boards gave a total of $4.1 million in support of 337 projects in Canadian communities.
  • 2,300 Community Ambassadors, who have grown to be the largest corporate-based volunteer organization in all of Western Canada, contributed more than 560,000 hours of service and compiled 61,000 care items valued at $900,000 in 2010.

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.9 billion of annual revenue and 12.3 million customer connections including 7 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 350,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Ten TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit To learn more about TELUS' commitment to the community, please visit

SOURCE TELUS Corporation

For further information:

For media inquiries, please contact:

Chris Gerritsen
TELUS Media Relations
(403) 530-4919

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