Telnic Announces New Advertising Record for .tel Domains

    TORONTO, Aug. 13 /CNW/ - Telnic Limited (, the registry
operator for the new communications-focused .tel top level domain (TLD), today
announced at Domain Convergence that it will shortly be delivering a new
solution for text-based advertising listings for the .tel domain, enabling
.tel domain owners to use more traditional and measurable domain monetization
    "Whilst .tel domains provide new ways of generating revenue through the
support and optimization of premium rate telephone numbers, software
downloads, ringtones and competition-based formats, we recognized that those
used to traditional monetization methods still felt somewhat restricted," said
Henri Asseily, CTO and Chief Strategist at Telnic Limited. "We have therefore
enabled .tel owners to include clearly identifiable, text-based sponsored
advertising links. In this way, we maintain the clear purpose of a .tel domain
as a single point of contact whilst also meeting the requirements for
monetization across all internet-enabled devices."
    The solution has been to introduce a special sub-type of a text (TXT)
record with a '.tad' suffix. This is stored in a special folder within the
.tel domain. This record contains the title, label, description and URI to use
in the advertisement, as well as display settings which enable the domain
owner to position the advert in their chosen place on the page (top, bottom or
right) when the content is delivered to the proxy page.
    When the proxy loads a .tel domain, it checks the format and settings of
the adverts and displays them accordingly.
    More information can be found in the Developers Guide, sections 4.3 and
5.5 onwards, which will be released on Monday 17th August and accessible from For more information about .tel
domains, please visit

    About Telnic Limited

    Founded in 2000, Telnic Limited is the UK-based registry operator and
sponsoring organization for the new .tel sponsored top level domain (sTLD).
Telnic's backend registry services are provided by NeuStar. For more
information, please visit or use for
contact information.

For further information:

For further information: Primary Contact: Justin Hayward, Communications
Director, Telnic Limited: +44-7825-438786,

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