Tejari and Coface Egypt Join Forces to Boost Trade for Egypt's Agrifood Industry

    CAIRO, Feb. 27 /CNW/ - Tejari, the leading online B2B marketplace for
global emerging markets, has signed a Memorandum of Understanding (MoU) with
Coface Egypt, the newest company of the French multinational group and its
division Kompass Egypt the leading global B2B search engine, to develop an
online transaction platform for Egypt's agrifood industry.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20080227/295079)
    The agrifood business channel will be a sector specific community portal
providing the much needed 'supply chain' connection between Small and
Medium-sized Enterprises (SMEs) and buyers across the world. Designed as a
'one-stop-shop' for the Agrifood industry, which includes all business across
Egypt's agricultural food supply chain, the online portal will facilitate an
affordable and innovative trading platform, opening trade barriers for a vast
range of business operating in the region.
    "The agrifood industry is central to the Egyptian economy, representing
more than 50% of the country's annual trading income with total trade equal to
US$1.514 billion. Our partnership signifies a significant step in boosting
trade for this industry in Egypt with this new, powerful transaction platform
providing agrifood buyers with direct access to sellers across global emerging
markets. Egypt's agrifood sellers will also benefit from being able to tap
into the largest online buyer network in the Middle East," said Omar Hijazi,
Tejari CEO.
    "We anticipate that this innovative marketplace will attract up to one
hundred and fifty thousand entities operating within the agrifood industry
throughout Egypt. Tejari looks forward to building a successful trading
community portal for Agrifood with Coface Egypt, which will significantly
boost trade for the industry, as well as enhance the global e-readiness
ranking of Egypt as a whole," Hijazi added.
    In addition to providing direct contact to global buyers via the online
transactional platform, members of this exclusive community will have access
to a comprehensive database of Agrifood supply chain operators, knowledge
centre providing direct links to all relevant Agrifood knowledge, news and
information required for SMEs operating within the agrifood sector.
    Mrs. J.Dorra Fiani, Coface Egypt CEO said: "We are aiming to facilitate
more trade and develop the Agrifood industry in Egypt by using new technology.
Agrifood is the fastest growing segment and the main export resource of Egypt
but has so far lagged behind in its use of the country's rising internet
    Agrifood members will also be able to participate in Tejari's e-readiness
training programs enabling them to receive certification and the e-Ready(TM)
mark, demonstrating that the company and individuals have been trained and
certified by Tejari, to conduct business transactions online.
    Tejari, the leading online B2B marketplace for emerging markets and
launched by the Government of Dubai, is a perfect example of the innovative
spirit of Dubai. The company is one of the most successful units of Dubai
World, a holding company that is responsible for much of the emirate's
phenomenal economic growth.
    Coface Egypt is operated by Kompass International, the world leading B2B
network, now controlled by Coface Group. The company founded by Mrs. J. Dorra
Fiani under the name of Fiani & Partners Kompass Egypt, was pioneered in 1986
in the area of business and financial information and services, establishing a
leadership position in the Egyptian market together with several programs in
the region, which will now be expanded by Coface Egypt under her management.
Coface Egypt programmes in 2008/2009 are; worldwide credit information and
rating online and offline, Middle East regional production business and credit
information platform and Middle East regional production receivables
management platform.
    This powerful combination will have a direct and lasting impact on the
economic development of the agrifood industry, the SME's who make up the bulk
of businesses, as well as on the Egyptian economy as whole.

    About Tejari

    Tejari is one of the leading B2B online marketplaces in the emerging
markets. Tejari enables buyers and sellers to transact and share information
about a variety of goods and services via a secured Internet environment.
Tejari provides a single point of contact for an open and growing community of
buyers and suppliers, permitting spot-purchasing and on-line auctions that
enable participants' real-time access to new markets and greater cost savings.
Visit Tejari at http://www.tejari.com

For further information:

For further information: Howaida Rabee, Events Manager, Tel:
+971-4-391-3777, e-mail: Howaida.Rabee@tejari.com; Hill and Knowlton, Rania
Helmy, Account Manager, Tel: +971-4-3344930, Email:
rania.helmy@hillandknowlton.com; Photo:

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