TechInsights and Software Kids Demystify Engineering, Science and Math With New Video Game

    Award-Winning 'Time Engineers(TM)' Game Gives Younger Students Basic
    Technology Know-how in Fun, Interactive Environment

    SAN FRANCISCO, Feb. 17 /CNW/ -- TechInsights, the global leader in media,
marketing and professional services for the electronics industry, and
next-generation educational game developers, Software Kids, LLC, today
announced the release of Time Engineers(TM), a graphics and content rich video
game designed to introduce pre-high school students to basic engineering,
science and math principles in a fun and entertaining setting.
    TechInsights co-markets Time Engineers as part of an ongoing commitment
to engineering education programs for all ages.  "We are delighted to work
with Software Kids to help promote Time Engineers," said TechInsights' CEO,
Paul Miller.  "The game is an excellent teaching tool and does a great job of
piquing student interest in the fields of engineering and technology."
    Time Engineers was created by Software Kids founder Ray Shingler to
combat the perception that careers in the sciences are not as prestigious or
as lucrative as other careers.  "We set out to produce a computer game where
kids could see the importance of learning math and science at an earlier age,"
said Shingler.  "Time Engineers also allows them to have 'hands on'
interactive simulations to enhance their level of learning.  And unlike most
educational software, Time Engineers was designed to be as rich in graphics,
content and game-play as most commercial games students play."
    After cracking the code that gives access to the Time Engineers travel
pod, students are graphically transported back in time to the origins of some
of the most significant engineering achievements in history.  Players can
experiment with mechanisms and materials to build the pyramids and crop
irrigation systems of Ancient Egypt, help design and command a World War II
submarine, and learn how to engineer a Middle Ages drawbridge.
    At each step in their journey through time, students are challenged by
interactive exercises that help them learn and apply engineering, science,
mathematics and technology concepts such as binary number systems, Boolean
logic, linear expressions, geometric set theory and power generation.
    Produced in conjunction with the College of Engineering at Valparaiso
University, Time Engineers has been endorsed by educators who value its
easy-to-follow manual and helpful teaching tools such as lesson plans and
curriculum guides.  "Time Engineers is an incredibly engaging and equally
educational tool," said Michael Jabot, Ph.D., Professor, Physics and Science
Education, State University of New York at Fredonia.  "In using it with a
group of middle school students as part of our outreach program, even the most
reluctant of the students was drawn into the program and we had a difficult
time breaking them away when our time ran out."
    Time Engineers won Choosing Children's Software magazine's "Best Pick"
award and Children's Technology Review magazine's "All Star Software" award.
More than 3000 copies of the game have been purchased to date and a sequel
that incorporates social impact themes, environmental and biomedical
engineering concepts and contributions made by women and minorities is in the
    About Software Kids  (
    Software Kids is committed to creating industry leading educational
software that bridges the gap between the power and excitement of multimedia
technology and the fundamentals of curriculum based learning for K-12.  Time
Engineers is available for purchase on-line at
    About TechInsights  (
    TechInsights is the global leader in media, marketing, and professional
services for the electronics industry. We deliver results for the "Creators of
Technology" -- those key influencers and decision makers involved in the
definition, development, protection, and commercialization of technology and
related intellectual property.  More than 1.1 million engineering
professionals engage with our online brands -- EE Times, TechOnline,
DesignLines, and -- monthly across Europe, India, Japan, Taiwan,
mainland China and North America.  As well, the technology community comes to
our face-to-face events -- the Embedded Systems Conferences and Intellectual
Property Symposia -- to share, learn, discuss, and advance the critical issues
and challenges facing the electronics industry.  Finally, for those clients
with a specific technology, or intellectual property objective we engage on a
custom basis through our TechInsights Professional Services team --
Portelligent, Sanguine Microelectronics, and Semiconductor Insights.
    TechInsights is a division of United Business Media, a global provider of
news distribution and specialist information services with a market
capitalization of more than $1.6B.

     Ray Shingler, Founder, Software Kids

     Media Contact:
     Jenn Markey
     Chief Marketing Officer, TechInsights
     613-599-6500 ext 4439


For further information:

For further information: Ray Shingler, Founder of Software Kids,
+1-219-707-0525,; or Jenn Markey, Chief Marketing
Officer of TechInsights, +1-613-599-6500, ext. 4439,
Web Site:              

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