Tech Diary: Immersive Media Profiled in The Wall Street Journal

    CALGARY, Sept. 19 /CNW/ - Immersive Media Corp. (TSXV: IMC) ("IMC"), the
leader in 360 degree spherical video technology, has been profiled in The Wall
Street Journal and as part of reporter Andy Jordan's "Tech Diary"
series. In this profile, Andy spent some time in New York City with an
Immersive Media team and at a Red Bull event that Immersive Media was filming.
Entitled Tech Diary: The Grapefruit Cam, the profile is available for viewing
    To view images click here:
    As a technology reporter for The Wall Street Journal, Andy Jordan
regularly chronicles the stories that can be found when people and technology
come together. In this episode, he asks "What if streaming video could be shot
in 360 degrees?" He finds the answer when he takes Tech Diary to a Red Bull
big jump to check it out. "The mouse moves where the spinal column can't,"
says Andy Jordan, describing a "mondo geodesic streaming video dome camera the
size of a grapefruit with 11 lenses."
    To learn about Immersive technology, Andy met some Immersive team members
that are part of the GeoImmersive(TM) collection team providing 360 degree
imagery for interactive mapping. He also got into the action at a Red Bull
event in NYC's Central Park, even getting to play with the Dodeca(R) 2360, or
as Andy calls it, the "grapefruit cam."
    "This profile showcases the portability and flexibility of Immersive
Video," stated Myles M. McGovern, president and CEO of Immersive Media Corp.
"IMC's platform creates compelling branded entertainment with its interactive,
Immersive Video that consumers watch again and again because they are able to
see different angles and perspectives every time they view it."
    Go to to see the video profile of Immersive Media - the video is
shared through links, embed code, or email. Viewers interested in more
Immersive Videos can see additional footage at

    About Immersive Media Corp.

    IMC is the leading provider of full motion, high-resolution, interactive
spherical video technology and production services. Using eleven video streams
arranged according to geodesic geometry, Immersive video captures an almost
complete spherical image; a high-resolution 360 degree view of surroundings
that is seamlessly stitched together. IMC's immersive movies can integrate GPS
coordinates and other metadata producing our GeoImmersive(TM) video. IMC's
open platform design easily interfaces with industry standard applications and
databases providing viewers with greater visual detail for timely, fact-based
decision-making, and for the distribution of interactive streaming spherical
    IMC's offerings include hardware, software, production and multi-platform
distribution services, and immersive imagery licensing. Applications include:
urban planning, oil and gas resource management, emergency response and first
responder operations, and cross platform advertising and entertainment media.
IMC is a publicly traded company that is listed under the symbol "IMC" on the
TSX Venture Exchange. For more information please visit

    Safe Harbor for Forward-Looking Statements

    Certain statements contained in this press release may be deemed to be
forward-looking statements under federal securities laws, and Immersive Media
Corp. intends that such forward-looking statements be subject to the safe
harbor created thereby. Immersive Media Corp. does not undertake an obligation
to publicly update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    (C) 2008 Immersive Media Corp. All rights reserved. GeoImmersive is a
    trademark of Immersive Media Corp. All other trademarks are the property
    of their respective owners.

    %SEDAR: 00021691E

For further information:

For further information: David G. Anderson, Investor Relations, Tel:
(866) 333-8817 Ext 629; Karen Tanaka, Media Relations, Tel: (866) 333-8817 Ext

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