Teaming up and trading up for green goal

    - Minister of Energy and Infrastructure helps Clean Air Foundation and
       Summerhill Group gather resources needed to build eco-friendly
                         Habitat for Humanity home -

    TORONTO, Feb. 4 /CNW/ - Today, Minister Smitherman helped Clean Air
Foundation and Summerhill Group get one step closer to realizing their goal of
trading a green paperclip for a 'green' Habitat for Humanity home for a
Mississauga family in need. Clean Air Foundation and Summerhill Group's goal
is to take a paperclip and trade it for all the building materials and
services to complete a 'green' build this spring.
    At a media event held this morning at the group's offices, Clean Air
Foundation traded two custom made hard hats to Minister Smitherman in return
for his time working on the green build this spring. Minister Smitherman then
presented one of the hard hats to High Reach Inc. in return for their
commitment to donate crane services that will be used to raise the roof onto
the Habitat home.
    "This unique challenge shows the type of innovation, leadership and
community spirit that our province needs as we work to create a cleaner,
greener Ontario," said George Smitherman, Deputy Premier and Minister of
Energy and Infrastructure. "But, this challenge is about more than building
with our environment in mind, it's about providing a sustainable and
affordable home to a family who needs it most. I strongly encourage others to
get involved in this exciting opportunity."
    The Green Paperclip Challenge ( emerged from a team
building exercise at Clean Air Foundation and Summerhill Group in the summer
of 2008. Following the exercise, a group of enthusiastic employees vowed to
turn a green paperclip into hundreds of volunteer hours, a major charitable
donation, an increase in environmental consciousness and a step forward in
community development.
    "This project with Habitat for Humanity clearly demonstrates the amount
of creative energy, passion and entrepreneurial attitude that defines Clean
Air Foundation," said Ersilia Serafini, Executive Director of Clean Air
Foundation. "The paperclip challenge, like all of our programs, demonstrates
how individual actions can have a huge impact."
    To achieve the goal of building a sustainable Habitat for Humanity house,
Clean Air Foundation and Summerhill Group are in the process of securing
building materials, home finishing and professional services by way of trades
and barters.
    "High Reach Inc. is delighted to be providing the crane services to raise
the roof onto this Habitat for Humanity home," said Santo De Arcangelis,
President of High Reach Inc. "The green paperclip project is a great way for
any company to give back to the community."
    All companies and individuals who are interested in being part of the
Green Paperclip Project are encouraged to contact Clean Air Foundation. More
information and contact details can be found at

    About Clean Air Foundation -

    The Clean Air Foundation is dedicated to developing programs that focus
on improving air quality and protecting the climate through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the
environment. Clean Air Foundation manages several public engagement programs -
Car Heaven(TM), Mow Down Pollution(TM), Keep Cool(TM), Go Solar, Switch the
'Stat, Switch Out and Cool Shops(TM) as well as a range of other strategic

    About Summerhill Group -

    Summerhill Group is the leading market transformation organization in
Canada. The group develops and executes profitable strategies that move the
market toward better choices for consumers and the environment. Much of their
work has applied market transformation techniques to shift consumers to more
sustainable products through targeted activities in housing, consumer products
and energy.

    About Habitat for Humanity Mississauga -

    Habitat for Humanity International was started in 1976 as a non-profit,
non-denominational faith-based housing organization. Since then, Habitat has
built more than 200,000 houses in more than 79 countries. Founded in 1985,
Habitat for Humanity Canada serves as a resource centre for 71 affiliates in
all 10 provinces and two territories.
    Habitat for Humanity Mississauga is an affiliate of Habitat for Humanity
Canada, which is a member of Habitat for Humanity International - the largest
not-for-profit home builder in the world. The Mississauga affiliate of Habitat
for Humanity was formed in 2005. Our mission is to ensure that every person in
Mississauga has a decent place to live.

    About High Reach Inc. -

    Representing the world's pre-eminent industrial lifting manufactures
gives High Reach Inc. the products to answer the precise needs of our
customers throughout a wide spectrum of applications. We maintain Canada's
largest and most complete line of Broderson Carry Deck Cranes (capacities from
2 1/2 to 15 tons) and Riggers Lift Equipment (capacities to 70 tons) and
Versa-Lift's large capacity fork lift trucks (capacities to 140,000 lbs.). Our
rental fleet is constantly changing to meet our customers changing demands.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Aly Pecoskie, Optimum Public Relations, (416)
306-6784,; Josie Haynes, Optimum Public
Relations, (416) 934-8012,

Organization Profile


More on this organization

Green News

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890