TORONTO, April 6 /CNW/ - Twenty five years ago, TD Waterhouse Discount
Brokerage, then known as GREEN LINE INVESTOR SERVICES, opened for business.
With an office at the intersection of King and Bay in Toronto, it began
offering self-directed trading services.
Self-directed retail investors today may take for granted that they guide
their own portfolio strategy and control their own investments. And yet in
1983, they had fewer choices in the management of their wealth and trading
commissions were regulated and fixed.
"In 25 years, the social and technological progress that we've seen in
many facets of life has also been reflected in the brokerage and self-directed
investment industries," said John See, President, TD Waterhouse Discount
Brokerage. "Our ability to provide clients with advanced tools, resources and
research has been a critical factor in the increase of do-it-yourself
See recognizes the role that TD Waterhouse Discount Brokerage's clients
played in helping drive this innovation forward and make self-directed
investing in Canada what it is today. "We know our clients demand excellent
customer service, industry-leading resources, and powerful trading platforms,
all at competitive prices. While a lot has changed over the last 25 years, our
commitment to deliver on all these fronts remains stronger than ever," he
Over the years, TD Waterhouse Discount Brokerage achieved a number of
innovations that raised the industry bar:
- In 1988, first to offer customer service 24 hours a day, seven days a
week. Today, it remains the only discount brokerage to offer 24/7
service in four languages.
- In 1992, Green Line MicroMax and Green Line TeleMax begin providing
customers electronic access from personal computers and touchtone
- In 1996, launches WebBroker, the first Internet brokerage service in
Canada, offering unprecedented convenience to clients, and radically
transforming the industry.
- In 1997, first to offer flat commission fees to clients across
Internet, Windows, DOS, Mac and automated telephone based platforms,
which quickly became popular throughout the industry.
- In 2008, first and only discount brokerage to launch a voice
authentication system for clients using state-of-the-art biometric
"TD Waterhouse Discount Brokerage has been a key driver in the growth of
the self-directed investment industry in Canada," said Bill Hatanaka, Group
Head, Global Wealth Management and Chairman and CEO, TD Waterhouse Canada Inc.
"We continually look for ways to improve clients' trading experiences
with new technology, such as the award-winning platforms, WebBroker and Active
Trader," said See. Recent new features include option chains, streaming
quotes, stock screeners, interactive charting tools, and event email and text
TD Waterhouse Discount Brokerage also offers the best selection of
independent research of any discount brokerage in Canada, including resources
such as Standard & Poor's, Reuters, Argus, Recognia, and many others that keep
clients informed and able to make knowledgeable decisions about their
For more information, please visit www.tdwaterhouse.ca/discountbrokerage.
About TD Bank Financial Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in
North America by branches and serves approximately 17 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse
and an investment in TD Ameritrade; U.S. Personal and Commercial Banking
through TD Banknorth and TD Bank, America's Most Convenient Bank; and
Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks
among the world's leading online financial services firms, with more than 5.5
million online customers. TD Bank Financial Group had CDN$585 billion in
assets on January 31, 2009. The Toronto-Dominion Bank trades under the symbol
"TD" on the Toronto and New York Stock Exchanges.
About TD Wealth Management
TD Wealth Management provides a wide range of investment products and
services to a large and diverse retail and institutional global client base,
with operations in Canada, the U.S. and the U.K. Domestically, TD Wealth
Management comprises a number of advisory, distribution and asset management
businesses within TD Waterhouse and TD Mutual Funds.
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