TD ranks No. 1 in service among top five Canadian banks for third consecutive year

    Customers say TD Canada Trust is tops in 7 of 11 categories, according to

    TORONTO, Aug. 28 /CNW/ - Global market research firm Synovate has
announced the latest results from its annual Customer Service Index (CSI)
survey for customer service excellence among the Top 5 banks in Canada - and
the winner is TD Canada Trust.
    This year's survey was conducted among a sample of 17,500 Canadians from
July to mid-August 2007 and ranked the top five banks in eleven categories. TD
Canada Trust won the top award in seven of them, including:

    -  Overall Quality of Customer Service
    -  Would Recommend to Family and Friends
    -  Branch Access and Convenience
    -  Information Handling and Communications
    -  Financial Products and Services
    -  Automated Banking Machines in general
    -  Online Banking in General

    "We are absolutely thrilled with this year's results. We're honoured that
customers from across Canada chose us as the service leader in so many
important areas, including overall service, convenience, products, services
and channels," said Tim Hockey, Group Head, Personal Banking and Co-Chair TD
Canada Trust.
    "We're especially pleased that customers say they would recommend us to
their family and friends. You can't ask for more, and it is a terrific
recognition of the commitment of TD Canada Trust's employees who constantly
strive to provide the best customer service. That commitment affects
everything we do, whether it's continuing to open dozens of branches a year in
diverse communities across Canada, or extending our opening hours so customers
can bank when and how they want," Hockey continued.
    Synovate points out that this year's results indicate the top five banks
in Canada continue to improve their performance in meeting customers' needs,
and it shows in their business results.
    "According to Synovate, TD Canada Trust's service is improving year after
year and we believe it shows in our revenue growth. The findings also show
that, as an industry, we are all getting better at serving Canadians. This
steady improvement is a win for everyone, but it's also a challenge - to keep
getting better and to keep earning our customers' business," added Hockey.

    About Synovate

    Synovate, the market research arm of Aegis Group plc, generates consumer
insights that drive competitive marketing solutions. The network provides
clients with cohesive global support and a comprehensive suite of research
solutions. Synovate employs over 5,700 staff in 118 cities across 52
countries. For more information on Synovate visit

    About TD Bank Financial Group

    The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. The Bank serves more than 14 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust as well as the Bank's global insurance operations (excluding
the U.S.); Wealth Management, including TD Waterhouse Canada, TD Waterhouse
U.K. and the Bank's investment in TD Ameritrade; U.S. Personal and Commercial
Banking through TD Banknorth; and Wholesale Banking, including TD Securities.
The Bank also ranks among the world's leading on-line financial services
firms, with more than 4.5 million on-line customers. The Bank had $404 billion
in assets as at July 31, 2007. The Bank is headquartered in Toronto, Canada.
The Bank's common stock is listed on the Toronto Stock Exchange and the New
York Stock Exchange under symbol: TD, as well as on the Tokyo Stock Exchange.

For further information:

For further information: Kelly Hechler, Corporate and Public Affairs, TD
Bank Financial Group, (416) 982-2469,; Henrietta Sung,
Synovate Canada, (647) 998-6999 (mobile),

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