TD Meloche Monnex proudly renews its support of the Jeux du COMMERCE, 20th edition

    MONTREAL, Oct. 25 /CNW Telbec/ - For the second year in a row, TD Meloche
Monnex will be the main partner of the Jeux du Commerce, an annual
interuniversity competition bringing together the top management students from
13 universities in eastern Canada. The 20th edition of the Jeux will run from
January 4 to 6, 2008 at Université du Québec à Trois-Rivières (UQTR). The
event will be presented under the theme "Innovation, the solution."
    The 2008 Jeux du Commerce TD Meloche Monnex will welcome 1,400 students
and volunteers under the honorary presidency of Lyne Vaillancourt,
Vice President, Affinity Market Group, TD Meloche Monnex. "Our company is
pleased to team up with the Jeux du Commerce for a second year. I am extremely
proud to act as honorary president of this anniversary edition," said
Ms. Vaillancourt. "We are happy to invest our resources in an event that
highlights the talent and creativity of tomorrow's leaders, bringing them face
to face with the challenges inherent in maintaining the competitiveness of
Canadian businesses."
    Mathieu Bélisle, UQTR marketing graduate and president of the organizing
committee, stressed TD Meloche Monnex's commitment to the student community.
"TD Meloche Monnex's renewed support is a true sign of confidence. The fact
that we can also count on the support of several other high-profile partners
testifies to the Jeux's credibility in the business world," he said.
    Mr. Bélisle added that the 20th anniversary of the Jeux would be a
backdrop to the event. The organizing committee will do everything in its
power to make this a memorable event. The Jeux will kick off on January 4 with
the arrival of the flame and a huge parade in downtown Trois-Rivières. During
the event, students will square off against each other in academic cases from
ten different disciplines. A stock simulation, oral debate and sports events
will round out the program, along with a community component. The winners will
be announced at the closing gala on the evening of January 6.

    Innovation, guarantee of prosperity

    For this 20th edition, the organizing committee decided to spotlight the
role of innovation in today's economy. The theme, "Innovation, the solution,"
will be the event's unifying principle. Asked to comment on this theme,
honorary president Lyne Vaillancourt said that innovation is vital to all
companies faced with competition if they want to continue to prosper. "The
business world has evolved and tomorrow's leaders will have the task of
reinventing companies," she said. Ms. Vaillancourt also pointed out that
innovation is one of the values TD Meloche Monnex has embraced to stimulate
its expansion. "It was a flair for innovation that enabled us to develop our
exclusive business model, expand our growth potential and become a national
reference in affinity marketing," she added.

    About the Jeux du Commerce (

    The Jeux du Commerce came into existence in 1989 at the initiative of
Patrice Bourbonnais, an HEC Montréal student. Eight universities were
represented at the first Jeux. The objectives of the Jeux du Commerce are to
foster interuniversity relationships, encourage initiative, healthy
competition, progressive thinking and the development of excellence, core
values in today's economic environment. Over the years, thanks to the quality
of participants and the support of the business community, the Jeux du
Commerce competition has built up a sound reputation and come to stand for
professionalism and quality.

    About TD Meloche Monnex (

    TD Meloche Monnex is one of the trademarks under which TD Meloche Monnex
Group operates. TD Meloche Monnex Group is the largest direct-response home
and auto insurer and one of the top three personal home and auto insurers in
Canada. With offices strategically located in Alberta, Ontario, Québec, Nova
Scotia and New Brunswick, TD Meloche Monnex Group employs more than
3,300 people Canada-wide. It is a TD Bank Financial Group company.

For further information:

For further information: Mathieu Bélisle, President, Organizing
Committee, 2008 Jeux du Commerce TD Meloche Monnex, (819) 698-3570,; Antoine Landry, Vice President, Communications, TD
Meloche Monnex Group, (514) 850-6023,

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