TORONTO, June 27 /CNW/ - Every Monday night thousands of Canadians tune
in to HGTV for entertaining and informative programming tailored to first time
home buyers and renovators, and TD Canada Trust is there, sponsoring three
prime time hours, from 8:00 pm to 11:00 pm ET. "TD Canada Trust First Timer
Mondays" features popular programs like Find your Style, House Hunters,
Property Virgins and Home to Stay, that capture the ups and downs of first
time homeowners - from buying and selling, to renovating and decorating.
The "TD Canada Trust First Timer Mondays" sponsorship includes 30 second
TD Canada Trust brand spots and a series of "first timer" vignettes that
feature TD Waterhouse Personal Finance expert Patricia Lovett-Reid helping a
fictional couple navigate their first home buying experience.
"This sponsorship is a great fit for TD Canada Trust," says Joan Dal
Bianco, Vice President, Real Estate Secured Lending, TD Canada Trust. "Like
HGTV, we want to provide a comfortable experience for first time home buyers
by focusing on their preferences, their priorities, and the products they need
to help them buy or renovate their first home. HGTV programs are truly helpful
resources for people who are taking the big step of buying or renovating for
the first time - we hope that people will see TD Canada Trust as another great
resource for achieving that dream."
"TD Canada Trust and HGTV are ideal partners as HGTV creates the perfect
environment to deliver the audience that TD Canada Trust wants to reach," says
Catherine Bridgman, Senior Vice-President Marketing Ventures, Canwest. "The
unique content in the vignette creative as well as the in-program integrations
make the TD Canada Trust brand extremely relevant to our viewers."
The sponsorship - which runs through May 2009 and is the first of its
kind on the channel - also includes two upcoming viewer contests and TD Canada
Trust's presence on HGTV's website, www.HGTV.ca.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and twenty of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media
About TD Bank Financial Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. TD Bank Financial Group is the seventh largest bank
in North America by branches and serves approximately 17 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust; Wealth Management, including TD Waterhouse and an investment
in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth
and Commerce; and Wholesale Banking, including TD Securities. TD Bank
Financial Group also ranks among the world's leading on-line financial
services firms, with more than 5.5 million on-line customers. TD Bank
Financial Group had CDN$503.6 billion in assets as of April 30, 2008. The
Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under
the symbol "TD", as well as on the Tokyo Stock Exchange.
For further information:
For further information: Kelly Hechler, TD Bank Financial Group, (416)