Tata Indicom Launches Full Mobile Internet with Novarra

    BREW Operator Creates India's First Full Mobile Internet Service

    CHICAGO, Dec. 11 /CNW/ -- Novarra, the leader in mobile web gateway
platforms and services, today announced that its Vision(TM) platform is
powering Tata Indicom's market-leading full mobile internet service. The
service is available on popular mass-market handsets such as the Motorola RAZR
and the Samsung Explore.
    Tata Indicom customers can use these handsets to access any website,
including popular destinations like shaadi, rediff and crickinfo-anytime,
anywhere. With Novarra's Vision server, complex websites are transformed to
deliver pages fast and in a user-friendly manner over Tata Indicom's state-of-
the-art CDMA 1X mobile network. With Novarra's Vision micro-client version 5.0
for BREW on these handsets, Tata Indicom customers gain additional speed and
an easy, intuitive mobile web experience.
    The ground-breaking service is offered at prices ranging from Rs 10 per
day to Rs 99 per month, with unlimited data usage. Tata Teleservices, one of
India's fastest-growing telecoms service providers, is now actively extending
the service to many of its 20 million customers, with a larger base of enabled
    The Vision platform is designed ground up to deliver the web to mass-
market handsets on mobile networks. Websites are automatically transformed to
be visually and functionally optimized for each handset type. The payload on
the mobile network is reduced by up to 90% due to the innovative Vision server
architecture. The suite of Vision micro-clients are designed for optimum
performance on each device type, and provide advanced usability features such
as zoom, history and content prioritization. The service includes Novarra's
Mobile Dashboard(TM), which enables consumers to get instant 'one-click'
access to popular websites, as well as e-mail and search functions.
    "We are pleased that Tata Indicom recognizes that the internet is a
critical daily-use application, for all ages and walks of life. Removing the
handicap of requiring a computer and a cable is a key step forward for
consumers and the mobile industry," Bruce Simpson, Novarra's chief operating
officer, said. "Novarra's server and micro-client solutions have been designed
to give consumers a fast and rich mobile experience on any mobile phone. The
Vision platforms provide robustness and scalability for large-scale
    Pankaj Sethi, president, value added services, Tata Teleservices Ltd.,
said: "Marrying the powerful value of the internet with the ubiquity and
personal access of the mobile phone holds tremendous value for us. Our mobile
internet strategy is underpinned on the principles of innovation,
affordability and flexibility. With Novarra, we are able to meet these
objectives and bring to our consumers a valuable service with high quality,
optimally leveraging the better data capability of the CDMA platform."
    "Qualcomm is pleased to collaborate with Novarra, which is leveraging our
Qualcomm Single Chip QSC 6020 product to bring full Internet access to
affordable phones in emerging markets," said Dr. Rajamani Ganesh, senior
director of business development, Qualcomm India. "By providing user-friendly
access to any website from a mobile phone, Novarra and Tata Indicom are
addressing the information connectivity needs of Indian consumers."
    Novarra's Vision server is the industry's first platform with dynamic
support for industry WAP/HTML browsers, as well as high performance HTML
micro-clients (Java, BREW and C++)-which boost consumer usability and
performance. The proven, carrier-grade platform for next-generation content
and services delivers the benefits of content adaptation, content reduction,
acceleration, optimization, filtering and services definition on a single
platform. Built upon open standards, with support for portals and advertising,
the Vision server fits seamlessly within content, network and billing
infrastructure. Novarra's full browsers and micro-clients provide industry
leading performance and mobile usability across open-OS handsets.
    About Novarra
    Novarra is the leading provider of high performance mobile web gateway
platforms for operators and content providers to create new internet-based
services and revenue streams. Novarra developed the first server-client
architecture for web content transformation and network optimization designed
for mass-market, high volume mobile consumer deployments. Novarra's open
standards-based platforms deliver a high quality mobile user experience for
services like full rich web, search, premium portals, personalization and
advertising.  Global commercial deployments over 5 years on both 2.5G and 3G
have proven consumer satisfaction, uptake and increased data services revenue.
    Novarra, Vision and Mobile Dashboard are trademarks of Novarra, Inc.
    All other names are trademarks and/or registered trademarks of their
respective owners.
    About Tata Teleservices
    Tata Teleservices is one of India's leading private telecom service
providers. The company offers integrated telecom solutions to its customers
under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its
wireless network. Tata Teleservices operates in 3400 towns across 20 circles
i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, New Delhi, Maharashtra,
Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal
Pradesh, Uttar Pradesh (E), Uttar Pradesh (W). Kolkata, Kerala, Madhya
Pradesh, and West Bengal. The company has a customer base of over 20 million

    Media Contacts:
    Annie Woodhead/Alexis Dalrymple
    Hotwire PR
    annie.woodhead@hotwirepr.com / alexis.dalrymple@hotwirepr.com
    +44 (0) 207 608 4664 / +44 207 608 4685

    North America
    Doug Haslam
    Topaz Partners
    +1 781 404 2419

For further information:

For further information: Europe-Asia, Annie Woodhead, +44 (0) 207 608 
4664, annie.woodhead@hotwirepr.com, or Alexis Dalrymple, +44 207 608 4685, 
alexis.dalrymple@hotwirepr.com, both of Hotwire PR; or North America, Doug 
Haslam of Topaz Partners, +1 781 404 2419, dhaslam@topazpartners.com, all for 
Novarra Web Site: http://www.novarra.com//

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