CHICAGO, Oct. 15 /CNW/ - Integrated marketing agency TargetCom today
announced a repositioning of the firm that reflects its expanded offerings and
provides clients with a wider range of services designed around measurable
outcomes. The agency, founded in 1988 and based in Chicago, is part of MDC
Partners, Inc. (NASDAQ: MDCA, TSX: MDZ.A), a leading marketing communications
Central to the repositioning is the agency's continued focus on
results-based marketing, the core capability on which TargetCom was founded.
Over the last five years, the agency's roots in direct marketing have extended
to encompass strategic planning, consumer research and creative execution in
print, television, radio and digital.
"Clients want results and performance to achieve their growth goals, and
we've added significantly to our offerings to help them do that," said Nora
Ligurotis, TargetCom president. "We have a seasoned senior management team
that has worked in every medium across many categories. We no longer consider
ourselves just a direct marketing firm, but a channel-neutral, full-service
integrated agency that works with clients who are serious about growth."
To reinforce its new direction, TargetCom has upgraded its web site and
marketing materials to more clearly define its results-oriented approach.
"What makes us different is our hybrid approach that supports brand and
response equally. We practice both the art and science of marketing, and have
a shared commitment with our clients to achieve measurable growth," Ligurotis
TargetCom became part of MDC in 2000. "We have a multi-disciplined staff
of 30 professionals with specialized skills," Ligurotis said. "Being part of
an entrepreneurial network, we are unencumbered by 'big agency' layers or
silos. Our size and expertise enables true integration in our approach. Others
talk about it, but we deliver it."
"The TargetCom of today has a staff of very talented and highly
entrepreneurial professionals who have a track record of delivering
targetable, measurable and cost effective results for their clients, " said
Miles S. Nadal, Chairman and CEO, MDC Partners. "Clients value agencies by the
results they deliver, not the time they put in. That's why TargetCom is a
valued partner to its clients, and to MDC Partners."
TargetCom retains several of its original clients, including the Chicago
Tribune, and has a high retention rate that is unique in an industry with
frequent client turnover. "Three of our largest clients have been with us for
eight-plus years, and we believe that's because we forge partnership
relationships with clients to address business issues, not just advertising,"
Ligurotis said. "Clients have come to know they can trust us to execute
flawlessly and get measurable results."
Although TargetCom still has a core competency in direct mail, the
majority of the agency's revenues today come from broadcast direct response
and strategy work. For TrueCredit, the online credit bureau and wholly-owned
subsidiary of TransUnion, TargetCom delivered double-digit sequential and
annual growth in web traffic with its "TrueStories" campaign, featuring real
customers who overcame credit problems like identity theft and bankruptcy.
"Our strategy was to use their stories to trigger empathy in the viewer
as they might relate these situations to their own lives," Ligurotis said.
"The TrueCredit campaign is an excellent example of our expanded capabilities
and hybrid approach to build brand awareness and generate inquiries,"
Ligurotis said. "We believe good television and direct response are not
mutually exclusive, and our work for TrueCredit over the last five years
demonstrates this philosophy."
For U.S. Cellular, an eight-year TargetCom client, the agency's work is
heavily focused on print and direct mail to attract and retain customers in
the highly competitive cell phone industry. Last year alone, TargetCom
produced 65 different print pieces with more than 200 creative components
customized to reach the target segments. "That's an intense production
schedule, but one that our team has the experience to handle flawlessly,"
Ligurotis said. "We thrive on relationships with demanding clients who have
TargetCom (www.targetcom.com) is a brand-integrated marketing agency
headquartered in Chicago that provides strategic planning and implementation
across direct mail, print, television, radio and interactive channels, with
back-end analysis throughout. The agency is part of MDC Partners, Inc.
(www.mdc-partners.com), a leading provider of marketing communications
services based in New York and Toronto.
For further information:
For further information: Nora Ligurotis, President, TargetCom, (312)
822-1102; Marge Ferroli, (708) 524-5264