TargetCom Extends Client Value Proposition with Senior Digital Hires

    CHICAGO, Jan. 7 /CNW/ - Integrated marketing agency TargetCom has
significantly enhanced its value proposition with the hiring of two
senior-level professionals with extensive experience in digital brand strategy
and relationship marketing.
    Esteban Gonzalez joined TargetCom as Senior Vice President, Brand
Planning and Digital, and Bill Gentry as Vice President, Digital Strategy and
Business Development. Both are new positions at Chicago-based TargetCom, part
of MDC Partners (NASDAQ:   MDCA, TXS: MDZ.A).
    "Having Esteban and Bill on our team makes us a serious player in the
digital space," said Nora Ligurotis, president of TargetCom. "Both bring very
strong credentials and skill sets, and their complementary arrival will extend
our agency's value proposition and evolution in today's digital world.
TargetCom has always been focused on consumer behavior and action. But with
digital such a major facilitator in connecting today's consumers with brands,
Bill and Esteban's combined knowledge of digital strategy, consumer insights,
and brand development will help bring us to a whole new level of results-based
integrated marketing."
    Gonzalez has more than 20 years experience developing creative strategies
for consumer brand and acquisition programs, the last dozen of which have been
with digital and integrated media. His specialty is uncovering consumer
insights that power marketing experiences that deepen customer relationships
and promote profitable customer behavior. He brings to TargetCom an innovative
approach incorporating personas, scenarios, and structured brainstorming
workshops. Since 1996, Gonzalez has held key management positions at leading
interactive agencies such as Modem Media/Digitas, Organic, Red Sky Interactive
and Strategic Interactive Group in New York and Boston, where he worked with
dozens of the world's best-known brands, including AOL, Delta Airlines,
Reebok, SIRIUS Satellite Radio, Altoids and Tommy Hilfiger. He also has been a
creative consultant for various agencies in New York and Chicago, assisting in
strategies for product naming, positioning, CRM platforms and integrated
customer experiences.
    Gonzalez also has a strong background in television, both on the
programming side as well as production. He served as project director for the
WGBH Educational Foundation in Boston, developing interactive product concepts
for several public television brands. He also was manager and coordinating
producer for ESPN International in Bristol, CT, where he was founding producer
of the network's multi-lingual Latin American, Brazilian and Pacific Rim
    Gonzalez attended the School of the Museum of Fine Arts in Boston, and
received his BA from Harvard University.
    Gentry brings 25 years experience in direct marketing, online advertising
and e-commerce for a wide range of clients in the retail, automotive,
financial services, health care and packaged goods industries. For the last
three years Gentry has been a Chicago-based consultant to agencies, including
DraftFCB and Leapfrog Online, developing interactive and mobile marketing
strategies to acquire, convert and retain customers for various products and
services. Other recent achievements include developing the first SMS Text
Messaging program for Home Depot as part of an integrated strategy to move
their in-store "How to" clinics to the web, and establishing structured
processes for optimizing the performance of email addresses for Sam's Club.
    Gentry also founded and managed three start-up online marketing services
firms, focusing on multimedia data and email management for major list
managers, clients and brokers. As CEO and founder of DirectNet, he aggregated
the web's first opted-in consumer database of email addresses that could be
targeted using appended demographic, behavioral and automotive ownership data,
executing campaigns for Chase, Mercedes-Benz, Cadillac, Chevrolet and other
leading marketers.
    Prior to creating his own companies and consulting services, Gentry was
vice president of database marketing for FCB/Direct, developing strategic
online and offline programs for the agency's direct marketing clients. Gentry
also developed and implemented direct marketing and sales promotion programs
for the Visa Association at Frankel & Company. He holds a BS from Southern
Illinois University.

    TargetCom ( is an integrated marketing agency that
practices the art and science of generating, executing and measuring great
ideas for clients who are serious about growth. The agency, headquartered in
Chicago, is part of MDC Partners, Inc., (, a leading
provider of marketing communications services based in New York and Toronto.

For further information:

For further information: Nora Ligurotis, TargetCom, (312) 822-1102;
Marge Ferroli, (708) 524-5264

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