Tapp Technologies Appoints New Chief Executive Officer

    NAPA, CA, Nov. 15 /CNW/ - Tapp Technologies Inc., a leading producer of
high quality wine and food labels, announced today that its Board of Directors
has appointed Carsten N. Sorensen as its new Chief Executive Officer,
effective immediately. As CEO, Mr. Sorensen succeeds Bruce Hodge, who will
remain Tapp Technologies' Chairman. Mr. Sorensen will be based out of Tapp's
Napa, California office and will also join the Board of Directors of Tapp
    "I am pleased to announce that Carsten will lead Tapp during its next
phase of growth and innovation," said Bruce Hodge. "Since our investment in
Tapp, the management team has done a phenomenal job growing the company and
further strengthening Tapp's position in the marketplace. The Board has laid
out ambitious growth plans and we decided that Tapp needed a CEO who is
dedicated exclusively to the company. My responsibilities as a Managing
Director of Pender West Capital and as CEO of Tapp do not allow me to devote
the time to Tapp necessary to execute this strategy. During the past few
months, we have been looking for a suitable candidate and in Carsten Sxrensen,
we have found a great leader with the necessary experience and passion to take
Tapp to the next level."
    "I am truly excited to lead Tapp through this next chapter of what
already is an impressive history," said Carsten Sorensen. "Tapp is a
world-class company with a very strong management team and extraordinary
potential. My experience in managing growth and understanding of technology as
a strategic tool to help companies become highly efficient will augment the
existing expertise at Tapp to continue to grow Tapp both organically and
through strategic acquisitions."
    Mr. Sorensen is a proven CEO with extensive experience leading fast
growing companies. His last position was Chief Executive Officer of The
Orphanage, a visual-effects and film production company, which he held from
2001 through June of this year during which he led the company through
100-fold growth. Prior to The Orphanage, Carsten was a member of the senior
management team at Proxicom, a technology consulting firm with nearly
1200 employees and annual revenues in excess of $200 million. In his last
position as VP & Managing Director of Proxicom Germany and France, he set up
and grew the company's European business unit. Prior to Proxicom, Mr. Sorensen
was a consultant with Arthur Andersen's Business Technology Consulting
practice. Mr. Sorensen holds a B.S. in Finance from the University of
California at Berkeley. He has lived and worked in Germany, France and The

    About Tapp Technologies Inc.

    Tapp is the leading label and packaging systems supplier to the North
American wine and food industries.  It owns and operates three high-end
manufacturing facilities in Napa, California, Portland, Oregon and Vancouver,
    Tapp operates three distinct printing and packaging platforms; Waterless
Offset Lithography, Flexography and Digital Offset. The Company is also the
sole North American agent and distributor for IMPRESSTIK(R) Label Application

    About Pender West Capital Partners

    Pender West invests equity capital in middle market private companies
with competent and committed management teams and excellent growth
opportunities. Typical acquisition candidates include non-strategic business
divestitures from private or public corporations and private owners interested
in selling or capitalizing with the management team of the acquisition target.
"We are active strategic investors looking for ways to assist management in
growing their business and in enhancing shareholder value," said Mr. Bruce
Hodge, Managing Director.

For further information:

For further information: about Tapp Technologies contact Bill Knopka,
Vice President & General Manager at (707) 252-8300 x17 or email at
bknopka@tapptech.com; Tapp's website can be viewed at www.tapptech.com; For
further information about Pender West please contact Bruce Hodge, Managing
Director at (604) 669-1500 or email at bhodge@penderwest.com; Pender West's
website can be viewed at www.penderwest.com

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