Take a virtual drive down the world's most beautiful roads for a chance to win a $2,500 travel voucher from Desjardins General Insurance

MONTREAL, Jan. 13 /CNW Telbec/ - For the fourth straight year, Desjardins General Insurance (DGI) is proud to sponsor the Montreal International Auto Show (MIAS), which will run from January 14 to 23 at the Palais des congrès de Montréal. Visitors are invited to stop by the DGI booth, where they can be filmed at the wheel of a fabulous convertible and enter the Win a made-to-measure Trip contest for a chance to win a $2,500 travel voucher.

Visitors choose a landscape for their background, and then animation is used to create the illusion that they are driving along the world's most scenic roads. They'll receive their video by email as a souvenir of their MIAS experience.

Everyone who is filmed will also be eligible to enter the Win a made-to-measure Trip contest, featuring the grand prize of a $2,500 travel voucher. But to win this prize, they'll need the help of friends. In keeping with the virtual theme, participants can ask their friends to view their video and vote for it using email, Facebook, Twitter and other social networking tools. Plus, friends who vote for a video will automatically be entered in a draw to win a $500 travel voucher. Contest details will be available at the DGI booth.

Experienced DGI insurance agents will also be on hand at the MIAS to provide auto insurance quotes and answer visitors' questions.

About Desjardins General Insurance
Desjardins General Insurance (DGI) (www.desjardinsgeneralinsurance.com), Québec's leading P&C insurer, is a subsidiary of Desjardins General Insurance Group and a member of Desjardins Group. DGI sells home and auto insurance products to individuals and businesses through the largest network of agents in Québec.

About Desjardins Group
Desjardins Group is the leading cooperative financial group in Canada and the sixth largest in the world, with assets of over $175 billion. Drawing on the strength of its caisse network in Québec and Ontario, and its subsidiaries across Canada, it offers a full range of financial products and services to its 5.8 million members and clients. Desjardins specializes in Wealth Management and Life and Health Insurance, in Property and Casualty Insurance, in Personal Services, in Business and Institutional Services. As one of the largest employers in the country and one of Canada's 10 Most Admired Corporate CulturesTM of 2010, Desjardins is supported by the skills of its 42,200 employees and the commitment of near 6,000 elected officers. For more information, visit www.desjardins.com.


For further information:

Source (for journalists only):
Caroline Phémius
Press Relations Advisor, Desjardins Group
514-281-7000 or 1-866-866-7000, ext. 7646

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