TORONTO, March 13 /CNW/ - Canadian retailer tabi - known coast to coast
for their classic fashions for women - is looking to repeat last year's
successful model search for a woman aged 40+ to be the Face of Tabi.
Arlene Lebovic, Vice President Marketing says, "Last year we received
over 1100 entries! Typically, women do not enter many contests because of the
time and effort involved, but this contest turned out to be an opportunity for
women over 40 to tell us about who they are and why they wanted to be in the
"We are looking for classic, timeless and ageless women to promote the
tabi brand. Our customers are primarily in the 40 - 65 age range, so we feel
strongly that the models we use reflect who our customers are - models to whom
they can relate."
Last year's Grand Prize winner, Anne Robinson 43, from Niagara On The
Lake, Ontario reflects, "I was so thrilled to win this contest. It was amazing
to have this wonderful opportunity. I feel as if I am coming into my own as I
head into my mid 40's. We have only one life to live and should experience as
much of it as we can."
THREE MODELS WILL WIN:
1. An all-expense paid weekend in Toronto, Ontario in July 2007
2. A makeover and photo shoot by fashion experts
3. A photo spread in Canadian Living magazine
4. A $500 tabi wardrobe
GRAND PRIZE WINNER: The Grand Prize winner will also receive a national
modeling contract for three tabi promotional campaigns.
So, if you're over the age of 40, or know someone who would be perfect to
model for tabi, be sure to enter Tabi's 2007 Face of 40+ Contest.
No purchase required. Contest closes at 11:59 PM EST, May 14, 2007.
For further information and full contest details, visit www.tabi.ca
Tabi offers classic fashions designed and coordinated to simplify the
lifestyles of women 40+. This includes a full range of sportswear and
accessories, and collections for tabi Golf and tabi Traveller. Tabi operates
107 specialty stores in leading shopping centres across Canada.
For further information:
For further information: Media Contact: Ruby Fruitman or Marcella Abate,
Fruitman Communications Group, (905) 780-0880, firstname.lastname@example.org