T-max(TM) - New thermal technology takes off

    CAMBRIDGE BAY, NU, Oct. 17 /CNW/ - Nunavut is the coldest territory year
round, and has the toughest, most extreme weather.(1)
    From the Great White North, today, Mark's Work Wearhouse unveiled its
latest technological textile breakthrough: T-max(TM), a brand new thermal
insulation designed to withstand even the most extreme weather should the need
occur, and set to be the warmest on the Canadian market.
    Iain Summers, GMM, Product Innovator, Mark's Work Wearhouse, met with
Mayor Michelle Gillis, Cambridge Bay, Nunavut to exchange trade secrets about
keeping warm. T-max technology made its debut alongside traditional outerwear
representing two unique takes on keeping warm in the coldest corner of Canada.
    "The idea is that if our product works in Nunavut, then it's bound to be
a winner on the slopes of Banff or Mont Tremblant, and certainly on the
streets of St. John, Quebec City, Toronto, Winnipeg and Calgary," says
    Available in men's and women's outerwear and accessories, T-max thermal
insulation starts at 60 grams and goes up to 100 grams in leather or lighter
sporting jackets, 200 grams in a compressed version for footwear, right up to
350 grams. The 350-gram Parka is the warmest offering from Mark's and
currently the highest concentration insulation on the market.

    Putting T-max to the test
    T-max underwent rigorous lab testing using a clo(2) value to measure
    "T-max consistently outperformed the top players in the insulation
market," says Summers of Mark's Work Wearhouse. "For example, when we measured
the performance of 100 grams of T-max, it received a clo value of 3.2. The
runners up received 2.67 and 2.51."
    T-max technology is a high-tech insulation designed to provide superior
warmth without bulk, using lightweight and breathable materials. Made with
specialized hollow yarn, the diameter of each strand is much smaller than
regular yarn, creating breathability and helping to regulate the body's
temperature by moving moisture away.
    T-max will be available in gloves, mittens, lightweight jackets,
heavy-duty parkas, pants, and snow pants for men and women in 346 stores
across the country beginning November 1.
    Mark's Work Wearhouse has built a solid reputation for offering
well-made, well-priced "Clothes That Work." Mark's is also a Canadian leader
in advancing new textile technology, as noted in the nation-wide introduction
of an extensive line of Denver Hayes stain-repelling men's and women's shirts,
pants, shorts and T-shirts using nano technology in 2003, and an innovative
metal-free line of Dakota safety footwear in 2004.

    About Mark's Work Wearhouse

    Mark's Work Wearhouse is part of the Canadian Tire family and operates
346 stores across Canada, including 42 L'Equipeur stores in Québec. It is
known as the "Clothes that Work" company with a niche in well-priced, good
quality, innovative garments that provide a high level of functionality to
make everyday living easier and more comfortable.
    Founded in 1977, the company stocks a large supply of its popular private
label brands including Denver Hayes, WindRiver and Dakota. It offers an
extensive collection of business casual, weekend, work wear and accessories
for men and women between the ages of 25 and 60. Visit marks.com for the store
nearest you or call 1-866-807-1903.

    (1) Study by David Phillips, Environment Canada's Senior Climatologist,
        analyzing 30 years of recent weather data for each of Canada's ten
        provinces and three territories. EnviroZine, Environment Canada's
        On-line Newsmagazine (2005)
    (2) Research on clothing insulation originally conducted for military
        purposes. Clo: the amount of insulation, which will maintain normal
        skin temperature of the human body when head production is
        5-kilogram-calories per meter squared per hour, air temperature is
        70 degrees F (21 degrees C) and the air is still.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: elevator communications inc.: Lori Cooper,
lori@elevatorinc.com, (416) 363-6444 x221; Stephanie Babb,
stephanie@elevatorinc.com, (416) 363-6444 x224

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