Synovate ranks TD Canada Trust No. 1 in customer service among Canada's big banks for 4th year in a row in 2008 Best Banking Awards

    -   TD Canada Trust sole winner among big 5 banks in 6 categories, shares
        top ranking in the rest
    -   Second major service recognition for TD Canada Trust in a week

    TORONTO, Sept. 2 /CNW/ - TD Canada Trust has been ranked No. 1 in
customer service excellence among the top 5 banks for the fourth year in a row
by global market research firm Synovate.
    This year's Synovate Customer Service Index (CSI) survey, conducted
quarterly among a sample of 35,000 Canadians beginning in November 2007,
ranked the top five banks in eleven Best Banking Awards categories. TD Canada
Trust was the sole winner in six of them, and shared top ranking in the rest.
    "We're incredibly pleased that customers from across the country chose us
as a leader in every area, and the clear winner in Customer Service
Excellence. We're also excited to be the leader in all of the ways TD Canada
Trust delivers that service to our customers, whether in the branch, at a
Green Machine, over the phone with EasyLine, or online with EasyWeb." said Tim
Hockey, Group Head Canadian Banking, President and CEO, TD Canada Trust.
    In November 2007, TD Canada Trust, already the hours leader among the
banks in Canada, boosted service to customers with even longer hours. Now most
branches coast to coast are open 62+ hours a week, including Saturdays - 50%
longer than the other banks. And with almost 100 new branches in the last
three years alone, Canada's "comfortable" bank is also Canada's fastest
growing bank.
    "If we could be recognized for only one thing, we'd choose customer
service every time because it's at the heart of everything we do at TD Canada
Trust. This award is thanks to the huge effort TD employees make every day to
provide the best customer service. It's for the expert knowledge, the can-do
attitude, the good advice and all the extra miles. Winning this award for four
consecutive years is a great honour and it just inspires us to keep raising
the bar for our customers," added Hockey.
    The Synovate award comes right on the heels of another major customer
service award for the bank. Late last week, J.D. Power and Associates
announced that TD Canada Trust is the best in customer satisfaction among the
banks for the third year in a row.

    Synovate Best Banking Awards 2008

    TD wins among the big 5 banks:
    Customer Service Excellence
    Recommend to Friends & Family
    Products & Services Excellence
    ATM Banking Excellence
    Online Banking Excellence
    Telephone Banking Excellence

    TD shares top ranking within the big 5 banks:
    Value for Money
    Values My Business
    Interest Rates & Service Charges
    Financial Planning & Advice
    Branch Service Excellence

    About Synovate

    Synovate, the market research arm of Aegis Group plc, generates consumer
insights that drive competitive marketing solutions. The network provides
clients with cohesive global support and a comprehensive suite of research
solutions. Synovate employs more than 6,000 staff across 63 countries. More
information on Synovate can be found at

    About TD Bank Financial Group

    The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. TD Bank Financial Group is the seventh largest bank
in North America by branches and serves approximately 17 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust; Wealth Management, including TD Waterhouse and an investment
in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth
and Commerce Bank (to be known together as TD Bank); and Wholesale Banking,
including TD Securities. TD Bank Financial Group also ranks among the world's
leading on-line financial services firms, with more than 5.5 million on-line
customers. TD Bank Financial Group had CDN$509 billion in assets as of July
31, 2008. The Toronto-Dominion Bank trades on the Toronto and New York Stock
Exchanges under the symbol "TD", as well as on the Tokyo Stock Exchange.

For further information:

For further information: Kelly Hechler, Corporate and Public Affairs, TD
Bank Financial Group, (416) 982-2469,; Henrietta Sung,
Marketing Manager, Synovate Canada, (416) 964-6262 ext.165 (office), (647)
998-6999 (mobile),

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