Synchronica Signs Initial US$500,000+ Contract with Mass Market-focused African Handset Manufacturer

Highlights:

  • Initial deal value includes software licences (US$400,000) plus first-year service fees (US$123,000) plus a monthly per user hosting fee
  • The 2010 deal, with paperwork concluded in 2011, is  the 33rd customer for Synchronica in the MEA region
  • The device manufacturer plans to launch a range of affordable, MediaTek-based handsets bundled with Mobile Gateway 5 in the African market in Q1 2011
  • Deal underlines Synchronica's strategy of targeting device manufacturers as well as mobile operators in emerging markets with its mobile messaging software

ROYAL TUNBRIDGE WELLS, UK, Jan. 10 /CNW/ - Synchronica plc ("Synchronica" or "the Company") (AIM:SYNC;  TSX VENTURE:SYN) the international provider of next-generation mobile messaging services, has secured an initial contract worth more than US$500,000 with a device manufacturer targeting the African mass market. The device manufacturer will bundle the white-labelled Synchronica Mobile Gateway with a number of MediaTek-based handsets, enabling consumers in Africa to experience a BlackBerry-like service on a range of low-cost devices.

The deal comes just days after the announcement of an initial US$1.25 million+ contract with an Indian handset manufacturer, and consolidates Synchronica's position as a vendor of choice for both device manufacturers and mobile operators in emerging markets. Today's win will provide Synchronica with a monthly per user hosting fee, in addition to licence fees and a 12-month support and maintenance contract. Mobile Gateway will enable the device manufacturer to provide users with mobile email, calendar/contacts synchronization and instant messaging as well as connectivity to social networking sites and RSS feeds.

Synchronica is already a significant player in the fast-growing market for mobile data services in the MEA region, with 31 of its more than 70 customer wins to date coming from this region.

According to the Informa report "Africa's Mobile Telecoms Market" (April 2010), there is tremendous potential for subscriber growth in Africa given that there were just over 450 million active subscriptions across the region at the end of 2009, a penetration rate below 45 percent. The significant market potential in Africa is illustrated by Informa's forecast that mobile data revenues will rise from US$4.45 billion in 2009 to US$10.64 billion in 2014.

Carsten Brinkschulte, CEO of Synchronica, said: "This latest contract win underlines how well suited Synchronica's advanced messaging solutions are for handset manufacturers and mobile operators in high-growth emerging markets who want to differentiate their offerings through VAS. This is the second contract in a matter of days from an emerging markets-based device manufacturer using the MediaTek platform. Synchronica Mobile Gateway appeals to device manufacturers because it supports any handset and can be bundled easily and cost-effectively to deliver an attractive range of phones aimed at the mass market."

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions based on open industry standards. The award-winning product portfolio includes the flagship product Mobile Gateway, providing push email, synchronization, instant messaging, backup & restore and mobile connectivity to social networks. Synchronica's products are white-labelled and offered by mobile operators in emerging and developed markets to provide mass-market messaging services, increasing data revenues and reducing churn.

Synchronica's Mobile Gateway provides a unique multi-protocol gateway combining Push IMAP, SyncML, ActiveSync, Email-to-MMS and Email-to-SMS, delivering push email and synchronization to literally any mobile phone currently in the market without requiring an additional client to be downloaded. Expanding Instant Messaging to mobile devices, Mobile Gateway establishes carrier-branded IM communities using the industry-standard XMPP and provides gateways to popular Internet IM communities connecting any IMPS enabled handset.

Headquartered in England, Synchronica also maintains development centres in Germany and the Philippines, in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company which is traded on the AIM list of the London Stock Exchange (SYNC.L), and the Venture Exchange of the Toronto Stock Exchange (SYN.V). For further information, please visit www.synchronica.com

Cautionary Statements

The foregoing information may contain forward-looking statements relating to the future performance of Synchronica plc. Forward-looking statements, specifically those concerning future performance or results, are subject to certain risks and uncertainties, and actual results may differ materially from Synchronica's plans and expectations. These plans, expectations, risks and uncertainties are detailed herein and from time to time in the public filings and announcements made by Synchronica, including those made with AIM, a market of the London Stock Exchange, with the TSX Venture Exchange or with securities regulators.  Synchronica does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE Synchronica plc

For further information:

Synchronica plc
www.synchronica.com
  Carsten Brinkschulte, CEO
Angus Dent, CFO
Nicole Meissner, COO
  +44 (0) 7977 256 406
+44 (0) 7977 256 347
+44 (0) 7977 256 412
TMX | Equicom   Craig MacPhail   416 815 0700, ext. 290
cmacphail@equicomgroup.com

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