Synchronica Integrates Advanced Transcoding into Mobile Gateway


  • Dramatically reduced bandwidth consumption with patented transcoding technology, streaming attachments to the mobile browser
  • Wide range of document and multimedia file formats supported
  • Technology obtained as part of Synchronica's acquisition of competitor iseemedia
  • Full demo available at Mobile World Congress, Barcelona, Hall 2, Stand 2A35

HALL 2, Stand 2A35 - Mobile World Congress, Feb. 17 /CNW/ - HALL 2, Stand 2A35 - Mobile World Congress, Barcelona/Royal Tunbridge Wells, UK, Feb. 17 /CNW/ - Synchronica plc ("Synchronica" or "the Company") (AIM:SYNC) (TSXV:SYN) the international provider of next-generation mobile messaging infrastructure, today announces integration of new advanced transcoding and streaming functionality in Mobile Gateway 6, dramatically reducing network bandwidth consumption and allowing users to view complex Email attachments even from entry-level mobile devices.

The patented transcoding technology converts and optimizes office and multimedia documents on-the-fly and streams the content to the mobile browser, reducing the consumption of network bandwidth by as much as 90%. Content is converted by intelligent adaptation to structured data formats such as XML, FPX or 3GPP. As the content is streamed and displayed in the mobile phone's web browser, the new technology removes the need for heavy third party document viewers.

A wide range of document and multimedia formats are supported, ranging from Microsoft Office applications such as Word, Excel and PowerPoint, to Adobe PDF, Image, Audio and Video files. Users can select from a number of familiar viewing options, including table of contents, thumbnails, full page view or rich text. Attachments are optimized for easier reading on mobile displays, and users can pan, zoom or rotate the content.

The technology was obtained as part of Synchronica's 2010 acquisition of competitor iseemedia, whose iseedocs solution has now been fully integrated with Synchronica Mobile Gateway 6.

The new transcoding technology helps to mitigate a rising problem for mobile operators caused by increased usage of data-heavy applications such as mobile Email. According to a recent industry study, 1MB of data traffic could cost mobile operators up to seven times more than they would pay for a one minute voice call.  Consequently, operators are now increasingly investing in bandwidth-optimization technologies. Mobile Gateway 6 allows mobile operators and device manufacturers to provide bandwidth-efficient next generation mobile messaging comprising Push Email, Instant Messaging and Social Networking.

Carsten Brinkschulte, CEO of Synchronica, comments: "For operators, the cost of wholesale bandwidth is fast becoming a controversial issue; several operators are already ending their 'all you can eat' data plans, and implementing fair use policies. A significant contributor to bandwidth squandering is Email traffic, often associated with heavy attachments. With Mobile Gateway's new transcoding, we can reduce the total bandwidth used by up to 90 percent, and at the same time provide full document viewing capabilities even on entry-level phones without the need for complex attachment viewer applications."

About Synchronica
Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push Email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development centre in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit

Cautionary Statements
The foregoing information may contain forward-looking statements relating to the future performance of Synchronica plc. Forward-looking statements, specifically those concerning future performance or results, are subject to certain risks and uncertainties, and actual results may differ materially from Synchronica's plans and expectations. These plans, expectations, risks and uncertainties are detailed herein and from time to time in the public filings and announcements made by Synchronica, including those made with AIM, a market of the London Stock Exchange, with the TSX Venture Exchange or with securities regulators.  Synchronica does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE Synchronica plc

For further information:

Synchronica plc Carsten Brinkschulte, CEO +44 (0) 7977 256 406 Angus Dent, CFO +44 (0) 7977 256 347
  Nicole Meissner, COO +44 (0) 7977 256 412
TMX | Equicom Craig MacPhail 416 815 0700, ext. 290

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