To view the Social Media Release, click here: http://smr.newswire.ca/en/swimco/swimco-and-seafolly-present-a-bikini-at-any-age
VANCOUVER, July 27, 2011 /CNW/ - Bikinis are gaining momentum with those
outside the niche market of 20-something beach babes. Western Canadian
swimwear retailer Swimco has partnered with Australian swimwear
supplier Seafolly on a project entitled "Bikini at Any Age", to prove
that women of all ages can look and feel good in a bikini that suits
their body type and lifestyle.
"The idea for this feature came from seeing our 40+ female customers
come in assuming that a bikini is no longer an option for them, and
being pleasantly surprised", says Swimco President Lori Bacon. Swimco
is spreading the word that bikinis are available in a wide variety of
fits and a spectrum of coverage, designed to flatter different body
types. Swimco's most popular styles this season include Seafolly's
bikini tops with DD-E cup support, and conversely, their Booster Bra
that enhances a smaller bust. Bottom coverage ranges from a
near-Brazilian cut to a skirted bottom with a built-in brief.
"Our 'Bikini at Any Age' images celebrate women from ages 23 to 61, each
in a bikini that they personally feel comfortable in. The most
important feature of any swimsuit is that it makes you feel confident",
says Bacon. "We chose women from a range of ages, with relatable body
types, so that women of all ages, shapes, and sizes are inspired to
give that bikini a try!"
Read a personal profile of each 'Bikini at Any Age' model at http://swimco.com/the-swimco-experience/bikini-at-any-age and request additional high-resolution images by contacting email@example.com.
Swimco's Fit Experts instill confidence in customers by fitting them
with swimwear that makes them look and feel their best. Visit one of
Swimco's 14 locations across Western Canada. www.swimco.com.
Seafolly understands that individual women have individual needs, and
therefore incorporates the latest styling and trends while still
catering to different body shapes. With hundreds of styles to choose
from, build a SEAFOLLY bikini. Your style, your fit. www.seafolly.com.
/NOTE TO EDITORS: Media Assets accompanying this story are available as
Photo : http://smr.newswire.ca/media/articles/1452/gloria-23.jpg
Photo : http://smr.newswire.ca/media/articles/1452/suzanne-35.jpg
Photo : http://smr.newswire.ca/media/articles/1452/tammy-47.jpg
Photo : http://smr.newswire.ca/media/articles/1452/leslie-52.jpg
Photo : http://smr.newswire.ca/media/articles/1452/isabel-61.jpg
Image with caption: "Gloria, 23, Beatnik Bandeau and Matt Sash Band Pant by Seafolly. (CNW Group/Swimco)". Image available at: http://photos.newswire.ca/images/download/20110727_C7423_PHOTO_EN_1649.jpg
Image with caption: "Isabel, Age 61, Horizon Halter and Matt Skirt Bottom with Shine On Tote by Seafolly. (CNW Group/Swimco)". Image available at: http://photos.newswire.ca/images/download/20110727_C7423_PHOTO_EN_1650.jpg
Image with caption: "Leslie, Age 52, Goddess Bandeau and Twist Hipster by Seafolly. (CNW Group/Swimco)". Image available at: http://photos.newswire.ca/images/download/20110727_C7423_PHOTO_EN_1651.jpg
Image with caption: "Suzanne, Age 35, Watergarden Samba Halter and Tie Side Hipster by Seafolly. (CNW Group/Swimco)". Image available at: http://photos.newswire.ca/images/download/20110727_C7423_PHOTO_EN_1652.jpg
Image with caption: "Tammy, 47, Shimmer Halter and Mini Hipster by Seafolly. (CNW Group/Swimco)". Image available at: http://photos.newswire.ca/images/download/20110727_C7423_PHOTO_EN_1653.jpg
For further information:
Marketing & Communications Swimco