Survey Shows Three Out of Five Advertising and Marketing Executives Plan To Increase Hiring



    Nearly Half Say Their Firms Have Enhanced Recruiting Efforts

    TORONTO, Aug. 1 /CNW/ - Demand for advertising and marketing talent is
expected to remain strong in the coming year, driven in part by the need for
professionals with online expertise. Sixty-one per cent of advertising and
marketing executives polled said their firms plan to increase staffing levels
in the next 12 months, up one point from the 2006 forecast.
    The survey was developed by The Creative Group, a specialized staffing
service providing marketing, advertising, creative and web professionals on a
project basis. It was conducted by an independent research firm and includes
250 responses - 125 from advertising executives and 125 from senior marketing
executives.
    "Our research suggests a continuing healthy demand for creative
professionals, which is good news for job seekers," said Dave Willmer,
executive director of The Creative Group. "The picture is less rosy for hiring
managers, however, since finding and keeping the best talent will likely
remain a challenge in the year ahead."
    Advertising and marketing executives were asked, "Do you expect your firm
to increase or decrease advertising/marketing staffing levels in the next 12
months?" Their responses:

    
                                                      2007  2006  2005  2004
                                                      ----  ----  ----  ----
    Increase.........................................  61%   60%   68%   57%
    Decrease.........................................   6%    4%    5%    6%
    No change........................................  32%   33%   26%   36%
    Don't know.......................................   1%    3%    1%    1%
                                                      ----  ----  ----  ----
                                                      100%  100%  100%  100%

    Advertising and marketing executives were also asked, "Have your firm's
recruiting efforts increased or decreased compared to one year ago?" Their
responses:

    Increased greatly................................  15%
    Increased somewhat...............................  33%
    Stayed the same..................................  40%
    Decreased somewhat...............................   8%
    Decreased greatly................................   2%
    Don't know.......................................   2%
                                                      ----
                                                      100%
    

    Those whose firms have increased their recruiting efforts were asked,
"Which of the following recruiting tactics are you using more frequently than
you did a year ago?" The top responses were placing want ads online (73 per
cent); networking (69 per cent); and enlisting the help of staffing or
recruiting firms (44 per cent). (Multiple responses were permitted.)
    Willmer added, "Professionals with experience creating and overseeing
online marketing campaigns and materials are especially difficult to find.
Firms are using multiple recruiting methods to fill positions such as
e-marketing strategist, web designer and online art director."

    The Creative Group has offices in major markets across the United States
and in Canada, and offers online job search services at www.creativegroup.com.




For further information:

For further information: THE CREATIVE GROUP, Contact: Jason Chapman,
(416) 365-2010 extension 62070, jason.chapman@rhi.com


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