Fete For Marketing Researchers on Wednesday
TORONTO, September 11 /CNW/ - Marketing researchers in Canada will
celebrate the opening of Survey Sampling International's Toronto office
tomorrow afternoon. Jim Ransom, SSI's managing director in Canada, will be
joined by CEO Jim Follett, Director Global Knowledge Management Jackie Lorch
and Vice President Global Marketing Harold Kelley, to introduce visitors to
SSI's depth and breadth of global respondent access solutions.
"SSI is opening its first Canadian office to help leading brands here
take better advantage of market research," said Follett. "We've identified new
opportunities to help transform the marketing research industry by deploying
best-in-class standards for our clients. SSI wants to expose marketers from
other countries to the richness of the Canadian market and its consumers, and
to introduce Canadian marketers to other countries through the use of SSI's
3.8 million engaged respondents." Attendees will listen to an exclusive
presentation on the new dimensions of quality in online panels.
"Quality is the cornerstone of reliable research results, and one key to
quality is SSI's broadly recruited, diverse and well-managed pool of
respondents in more than 50 countries," said Ransom. Ransom was previously
with ICOM, a division of Alliance Data, for eight years in senior sales and
marketing roles. During his last two years with ICOM, Ransom served as the
North American business director for research, tobacco and automotive sectors.
Prior to joining ICOM, Ransom was with ACNielsen for 16 years in business
development and retailer relationship roles.
Survey Sampling International's new office is located at 15 Allstate
Parkway in Markham, Ontario (905-947-4291). With global headquarters in
Fairfield, Conn. USA, SSI also serves customers from offices in Rotterdam,
London, Paris, Madrid, Frankfurt, Sydney, Beijing, Shanghai, Tokyo and La
Survey Sampling International is the premier global provider of sampling
solutions. SSI offers access to consumer and business-to-business respondents
via Internet, telephone and other means; survey programming and hosting
services; and survey consultation. SSI is the supplier of choice for more than
1,800 marketing researchers, including 46 of the top 50 marketing research
firms worldwide. SSI manages Internet panels in 19 countries, offers Internet
respondent access in more than 50 countries, random digit dialing in 21
countries, and both demographic and geographic targeting assistance. SSI's
proprietary global panels provide access to more than 3.8 million engaged
respondents representing nearly 8 million household members.
Founded in 1977, SSI has an international staff of more than 300
representing 19 countries and 25 languages. For more information, please visit
For further information:
For further information: Keiler & Company Jason Kannon, 860-674-3888