Survey Reveals that Finding the Perfect Baby Gift is a Challenge for Many Canadians

    Pampers(R) "One Pack = One Vaccine" Campaign to Benefit UNICEF
    Combines Baby Gifting with Charitable Giving

    TORONTO, Feb. 5 /CNW/ - Canadians are strong advocates of 'paying it
forward,' especially when it comes to giving baby gifts. According to a recent
survey(*) conducted by Ipsos Reid on behalf of Pampers, the majority of
Canadians (74 per cent) like to give gifts that will also support a charitable
cause. However, a big challenge for Canadians can be finding the perfect gift
for new or expectant parents.
    Combining practicality with sentimentality proves to be difficult when
purchasing a baby gift, with half (49 per cent) of Canadians stating they do
not know what new or expectant parents need or want, and 23 per cent admitting
that purchasing a meaningful gift was challenging. "For gift-giving Canadians,
shopping for newborns doesn't have to be a stressful experience, especially
when you consider all parents have the same basic needs for their new
arrival," says Lisa Festa, External Relations Manager, P&G Canada. "Our survey
revealed that more than half of Canadians polled believe that parents aren't
receiving gifts they need or want. The Pampers(R) "One Pack = One Vaccine"
campaign to benefit UNICEF provides a winning solution - parents receive the
gifts they need and mothers and their newborns in developing countries benefit
from life-saving vaccinations from UNICEF."
    Between February 15 and May 1, 2009, for every specially marked pack of
Pampers diapers or Pampers wipes with the "One Pack = One Vaccine" graphics,
purchased in the U.S. and Canada, Pampers will donate the cost of one tetanus
vaccine to help UNICEF protect a woman and her newborn baby against tetanus.

    Big Spenders for a Good Cause

    For gift givers it's about more than just the gift recipient. The survey
revealed that seven in 10 Canadians are more likely to buy a gift if they knew
a portion of the sale would support a charitable cause. Furthermore, price
does not seem to deter Canadians from giving back, with nearly six in 10 (57
per cent) stating they would buy a gift that made a donation to a charitable
cause - even if it cost a little more.

    Gifts That Give Back

    In the past year, 40 per cent of Canadians have purchased at least one to
four baby gifts and two per cent were tasked with a much larger gift-giving
list - buying more than six baby gifts. Keeping track of baby showers and new
arrivals can be enough of a challenge, without having to find the perfect gift
for each celebration.
    Canadians who support the Pampers(R) "One Pack = One Vaccine" campaign to
benefit UNICEF will provide new and expectant parents with a practical gift,
in addition to providing a life-saving tetanus vaccine to a pregnant woman or
woman of child-bearing age in a developing country. For those planning baby
showers for friends or family, suggesting each guest purchase one pack of
these specially-marked diapers for the new baby is a simple, yet important,
    The Pampers(R) "One Pack = One Vaccine" campaign was immensely successful
in its first year in North America and raised enough money to provide UNICEF
with funding for more than 45 million tetanus vaccines. "We are thrilled about
our partnership with Pampers as the "One Pack = One Vaccine" campaign will
make a significant difference in the lives of millions of mothers and babies
around the world. The campaign is also helping UNICEF to inform Canadians
about the health issues facing many mothers and their newborns in developing
countries and how simple and tangible the solution can be," says Carolyn
Solby, Director of Corporate Development at UNICEF Canada. "Each year, 128,000
infants and up to 30,000 women die from tetanus - a life threatening, but
preventable disease. By being vaccinated against tetanus with a series of
low-cost vaccines, mothers and their babies can be easily protected against
this terrible disease."

    About Pampers (R) "One Pack = One Vaccine" Campaign to Benefit

    Each year, maternal and newborn tetanus kills 128,000 infants and up to
30,000 mothers in developing countries - that is one death every three
minutes. The Pampers "One Pack = One Vaccine" campaign to benefit UNICEF was
developed to help provide women with much-needed vaccinations against this
preventable disease. Launched in Canada and the US in 2008, the North American
campaign has already raised enough money to provide UNICEF with funding for
more than 45 million vaccines. It is expected that this year's North American
campaign will raise funding for at least 30 million more vaccines for pregnant
women and women of child-bearing age in the less industrialized world. The aim
of the global campaign is to provide funding for an additional 200 million
vaccines over the next three years. In October 2008, Pampers "One Pack = One
Vaccine" spokesperson Salma Hayek travelled to Sierra Leone where she
witnessed the effects of tetanus on babies and learned the stories of African
women whose first babies died from this terrible disease. However, thanks to
tetanus vaccination programs like those supported by the Pampers "One Pack =
One Vaccine" campaign, these same women were able to deliver healthy babies in
subsequent pregnancies.
    For more information on the Pampers UNICEF "One Pack = One Vaccine"
campaign, please visit

    About Pampers(R)

    Pampers is a trademark of Procter & Gamble (NYSE:  PG) and is the company's
largest global brand and the world's top-selling diaper brand. The business is
inspired by babies and toddlers, created by Pampers. For more information on
Pampers and the Pampers Parenting Institute, visit

    About UNICEF

    UNICEF is the world's leader for children, working in more than 150
countries and territories to save, protect and enhance the lives of girls and
boys. UNICEF supports child health and nutrition, promotes quality basic
education, protects children from violence, exploitation and AIDS, and is the
world's largest provider of insecticide-treated bed nets and vaccines for
developing countries. A global leader in emergencies with six decades of
on-the-ground experience, UNICEF saves and rebuilds children's lives in
natural disasters and conflict. UNICEF is funded entirely by voluntary
contributions from individuals, businesses, foundations, schools, associations
and governments.

    About Procter & Gamble Canada

    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Always(R),
Pantene(R), Mach3(R), Bounty(R), Pringles(R), Swiffer(R), Charmin(R),
Downy(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R),
Clairol Nice 'n Easy(R), Herbal Essences(R), Head & Shoulders(R), Gillette(R)
and Braun(R). P&G is a leading consumer products company in Canada with over
$2.7 billion in annual sales. Please visit for the latest news
and in-depth information about P&G Canada and its brands.

    (*) These are the findings of an Ipsos Reid poll conducted on behalf of
    Pampers from November 17 to November 20, 2008. This online survey of
    10,038 Canadians was conducted via the Ipsos I-Say Online Panel,
    Ipsos Reid's national online panel. The results of this poll are
    based on a sample where quota sampling and weighting are employed to
    balance demographics and ensure that the sample's composition
    reflects that of the actual Canadian population, according to Census
    data. Quota samples with weighting from the Ipsos online panel
    provide results that are intended to approximate a probability
    sample. An un-weighted probability sample of this size, with a 100%
    response rate, would have an estimated margin of error of +/- 3.1
    percentage points, 19 times out of 20, had the entire adult
    population of Canada been polled.

For further information:

For further information: Andrea Hynes, Optimum Public Relations, (416)
968-6007,; Kathleen Powderley, UNICEF Canada, (416)

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