TORONTO, June 12 /CNW/ - Time away from the office is meant to be
enjoyed, but for some executives, the mounds of work they come back to may
make them feel like they need, well, a vacation. One in three advertising and
marketing executives polled by The Creative Group said they enjoy breaks from
the job but dread the work awaiting their return. Another 10 per cent said
they prevent this scenario by rarely taking vacations.
The survey was developed by The Creative Group, a specialized staffing
service providing marketing, advertising, creative and web professionals on a
project basis, and conducted by an independent research firm. It is based on
250 interviews - 125 advertising executives and 125 senior marketing
executives from large companies.
Advertising and marketing executives were asked, "Which of the following
statements most closely resembles your views on taking time off for vacation?"
You're happy to be on vacation and feel refreshed
upon your return 50%
You enjoy the break but dread the work you'll come
back to 33%
You rarely take vacations because they cause more
stress than satisfaction 10%
You feel guilty taking time off because others will
have to cover for you 4%
Don't know 3%
"Most professionals recognize the value of taking vacations, but the
downside for many is returning to a considerable backlog of projects," said
Megan Slabinski, executive director of The Creative Group. "This may be
particularly true right now, as some companies are operating with lean teams
due to tighter budgets."
Slabinski noted that vacations can be an opportunity to task capable
staff with new responsibilities. "High-potential employees who are being
considered for management roles may welcome the chance to prove themselves
while their supervisors are away," she said. "The key is to set up these
individuals for success. Executives must ensure their second-in-command
understands the resources available and has a good framework for making
The Creative Group offers three additional tips for ensuring smooth
- Use out-of-office functions. Leave outgoing messages on your e-mail
and voicemail to let others know you are away and who to contact in
your absence. This will reduce the number of calls and messages you
must attend to on your return.
- Set boundaries. Clearly communicate if and when you want to be
contacted about business matters while you're away to help minimize
disruptions and ensure a peaceful break.
- Bring in reinforcements. Hiring freelancers to augment your team
during staff vacations can prevent remaining employees from becoming
The Creative Group has offices in major markets across the United States
and in Canada, and offers online job search services at www.creativegroup.com.
EDITOR'S NOTE: To schedule an interview for the Greater Toronto Area,
please call Jim Dimovski at 416.365.2010.
For further information:
For further information: Jim Dimovski, (416) 365-2010,