MONTREAL, Oct. 10 /CNW Telbec/ - With SMEs facing ever-greater
challenges, the Solidarity Fund QFL stands as a vital participant in their
growth. This is why the Fund's new advertising campaign emphasizes the
expertise on its investment teams. The campaign is set to be launched on
October 11 in Québec's major daily newspapers and regional weekly papers.
"To remain competitive in the current economic environment, SMEs must be
constantly innovating," says Mario Tremblay, Vice-President of Public Affairs
and Communications. "In this new campaign, we wanted to show just how
responsive the Fund's professionals can be to the needs of entrepreneurs. The
campaign also underscores one of the Fund's distinctive qualities, well known
by its partners: its human capital."
The campaign is based on two people meeting, the moment of first contact
between a Solidarity Fund QFL professional and an entrepreneur looking for
financing and strategic assistance. "So when are we meeting?" is the opener
directed at business people. "With this message, we want to show that the Fund
is accessible, and encourage entrepreneurs from across Québec to sit down with
us and discuss their plans for the future. With $7.2 billion in net assets,
the Fund has the capital and all the expertise required to support corporate
growth at any stage of development," concludes Mr. Tremblay.
About the Solidarity Fund QFL
With net assets of over $7.2 billion as at May 31, 2007, the Solidarity
Fund QFL is a development capital company that through its RRSP channels the
savings of Quebecers into investments in all sectors of the economy to help
create and maintain jobs and to further Québec's economic growth. The Fund is
a partner, either directly or through its network members, in 1,696 companies.
It currently has nearly 575,000 shareholders and has helped, on its own or
with other financial partners, to create, maintain and protect over 122,000
jobs. For more information, visit www.fondsftq.com.
For further information:
For further information: The following telephone number is provided for
the exclusive use of journalists and other media representatives: Josée
Lagacé, Senior Press Relations and Communications Advisor, Solidarity Fund
QFL, (514) 850-4835, firstname.lastname@example.org