Superleague Formula - Two Great Sports, One Thrilling Championship

    MILAN, Italy, April 2 /CNW/ - Today heralds the launch of a major new
initiative that brings together two of the world's most popular sports:
football and motor racing.
    Superleague Formula is a motorsport series for identical high-performance
single-seaters bearing the colours of leading football teams from all over the
world with AC Milan, PSV Eindhoven, FC Porto and Olympiacos already confirmed.
    Series organisers are also negotiating with Real Madrid, FC Barcelona and
Valencia (Spain); Inter Milan (Italy), Olympique Lyonnais and Olympique de
Marseille (France); Borussia Dortmund and FC Schalke 04 (Germany); Basel
(Switzerland); Galatasaray (Turkey); Anderlecht (Belgium), Goteborg (Sweden)
Moscow Lokomotiv (Russia); Boca Juniors (Argentina); Flamengo (Brazil); Club
America (Mexico); Shanghai Shenua (China) and Samsung Bluewings (Korea) to
take their place on the grid.
    Discussions are underway with several clubs in the UK and the USA to
complete a full 20 car field for the first race of the championship in August,
    The championship is spearheaded by Spaniard Alex Andreu, a sports
marketing specialist who developed innovative media/communications programmes
for the 1992 Olympic Games, World Skiing Championships, Spanish Football
league and National Spanish Team, FINA and FIFA/UEFA; and Englishman Robin
Webb, a former financial executive with many years of hands-on motorsport
    "Extensive research shows that our concept will be embraced by fans of
both football and motorsport. We conducted focus group research sessions with
season ticket holders at 10 of the top clubs throughout Europe," Andreu said.
    "We have developed a strong investment package which has attracted
investors from throughout the world. Our revenues will be shared equally
between the football clubs, the teams and a strong ROI for our investors."
    The core of the new series is a single-seater car built by Elan
Motorsport Technologies in the US. It will be powered by a 750bhp 4.2-litre
V12 engine designed by Menard Competition Technologies in Leafield, England.
For each round, competitors will battle for a weekend purse of more than
1 million euros in prize money.
    In preparing marketing and sales packages for the new championship,
Superleague Formula has partnered with the Havas/Media Planning Group - one of
the world's largest advertising and communications groups.
    Additional briefing information, video and images are available at

    Password: superleague

    Username: media2007

For further information:

For further information: Superleague Formula Media Office, Paul Ryan,
Phone: +44-207-384-6668, Mobile: +44-7825-547-7 90, E-mail:

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