Superchannel and NBC bring Passions to Canada this fall - New Episodes for PASSIONate Fans on Superchannel

    EDMONTON, Sept. 6 /CNW Telbec/ - NBC Universal and Superchannel are
pleased to announce the acclaimed daytime drama Passions has found a new home
on Superchannel, Canada's new national pay television network set to launch
this fall.
    Passions fans were in danger of no longer receiving their favourite
cutting-edge daytime drama because of a shift to pay TV in the US.
Superchannel responded quickly to the grassroots demand by securing the deal
with NBC.
    Following a recent agreement with DIRECTV, the United States' leading
satellite television company, NBC Universal Television Studio will produce
brand-new episodes to air on Superchannel in Canada. The popular program
enjoys an intensely dedicated fan base that will now not have to miss a single
    "Superchannel is committed to giving Canadians the best TV there is. When
we saw the Canadian fan outcry at the possibility of losing Passions, we acted
fast. Just like Passions breaks the mould for daytime drama, Superchannel is
breaking the mould for premium TV," said Sandy Perkins, Superchannel,
Vice-president Programming.
    "It is wonderful news that Superchannel has licensed Passions to serve
the loyal fan base that this series created here in Canada," says Ron Suter,
Senior Vice President & General Manager, NBC Universal Canada. "This is a
perfect match that hopefully will continue for many years to come."
    Passions follows the various romantic and supernatural adventures of the
residents of Harmony, Maine. The series debuted on NBC in 1999 and has
routinely been amongst the top daytime programs in critical demographics. It
is currently tied for No.1 among all daytime dramas in both women ages 18-24
and females 12-24.

    About Superchannel

    Superchannel is Canada's only national pay television network, consisting
of two new HD channels, four new SD channels, and an SVOD platform, giving
viewers what they want, when they want. Superchannel's vision is to reinvent
Pay TV in Canada by offering viewers something new to see every single day.
Superchannel is owned by Allarco Entertainment, an Edmonton-based media

    About NBC Universal

    NBC Universal is one of the world's leading media and entertainment
companies in the development, production, and marketing of entertainment,
news, and information to a global audience. Formed in May 2004 through the
combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and
operates a valuable portfolio of news and entertainment networks, a premier
motion picture company, significant television production operations, a
leading television stations group, and world-renowned theme parks. NBC
Universal is 80 per cent owned by General Electric and 20 per cent owned by
Vivendi Universal.

For further information:

For further information: For Superchannel: Sylvie Powell, (613)
290-1497; For DIRECTV: Darris Gringeri, (212) 462-5136; Caley Cronin, (212)
462-5154; For NBC Universal Television: Alexis Rouse, (818) 777-6439; Wendy
Luckenbill, (818) 840-2543

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