Super Bowl Commercial Adds A Little Life To The Game

    Quaker(R) Life(R) Cereal Becomes First-Time Super Bowl Advertiser With A
    Spot About Nothing

    MISSISSAUGA, ON, Jan. 31 /CNW/ - An ad highlighting the goodness of
Quaker Life Cereal will make its debut during Super Bowl XLI and illustrate
'just how great Life tastes' through the eyes of young children.
    Called "Nothing" and created by Toronto-based Downtown Partners, the
30-second spot features an inquisitive young sister who happens upon her
younger brother enjoying a bowl of Quaker Life Cereal with obvious
concentration and single-mindedness. The sister attempts to bribe her brother
into sharing the cereal with her, to no avail. With each bite her brother
takes of the 100% whole grain oats cereal that contains just the right amount
of sweetness, the sister's offerings become bigger and more outlandish in true
child-like manner.
    "This ad depicts kids being kids, playing up both their natural curiosity
and their unwavering focus on things that delight them," said Doris Bitz, VP
of Marketing, Pepsi-QTG Canada. "The tag line 'Kids Love Life(R)' underscores
the fact that children love the taste of Quaker Life Cereal and adults are
reminded that it's made with 100% whole grain oats and just the right amount
of sweetness."
    The Quaker brand has chosen to debut the ad during the Super Bowl to take
advantage of the largest viewing audience of the year, as well as to underline
the fact that Quaker Life Cereal is a brand that the whole family enjoys.
    "Super Bowl Sunday is a family event for many Canadians," said Bitz. "And
Quaker Life Cereal has earned its place as one of the leading 'family' cereals
that tastes great and offers good nutrition. It's a good fit all around."
    Quaker Life Cereal is part of the Quaker family of brands and a key brand
in the portfolio of Pepsi-QTG Canada which is the nation's leader in liquid
refreshment, breakfast and wholesome snacking. Pepsi-QTG Canada markets and
distributes a full line of wholesome, hot and ready-to-eat cereals, and snack

    VIDEO B-ROLL VIA SATELLITE - The Quaker Life Cereal 30-second commercial
is available on a B-Roll at the listed times and co-ordinates:

    DATE OF FEED:   Friday, February 2nd, 2007
    TIME OF FEED:   2:00 pm ET - 2:30 pm ET
    CO-ORDINATES:   Anik F2 C, Transponder 3B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3820 vertical
    TOC             CFA TX 1

For further information:

For further information: Maureen Juniper, PraxisPR, (905) 949-8255 ext.
226,; Jennifer Meneses, PraxisPR, (905) 949-8255 ext. 221,

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