CALGARY, June 11 /CNW/ - The Doctors and staff at Sunglass Coves across
Canada have a goal this summer - to keep children's eyes healthy and protected
from damaging UV rays. That's why they're celebrating the First Day of Summer
on Saturday, June 20, by giving away free sunglasses to children under the age
"Even parents who understand the need for sunscreen on skin are often
unaware of the importance of sun protection for their children's eyes," says
Dr. Trevor Miranda, founder of Sunglass Coves. "Our goal is to keep kids' eyes
"People get more ultraviolet (UV) exposure by the time they're 16 than
during the rest of their life," says Dr. Miranda. "Studies show that
children's retinas absorb more harmful UV rays than those of adults. And while
people are concerned about their own eye protection, they often forget about
their kids' eyes."
Dr. Miranda notes that exposure develops over time. "UV damage can leave
their eyes itching, watering, red or swollen, and even sensitive to light.
Short exposures can have the same effect as a single long exposure, causing
growths on the front of their eyes." No one likes to think about future risks,
but exposure to UV increases a child's chances of developing cataracts and
macular degeneration later in life.
Give their eyes a healthy start on June 20! To receive a free pair of
children's sunglasses, adults accompanied by youngsters under age five can
visit any Sunglass Cove on Saturday June 20. Canada's exclusive Doctor-owned
sunglass boutiques, Sunglass Coves are located in leading optometry offices
across the county, as part of the Doctors Eyecare Network. Visit
www.sunglasscove.com to locate a Sunglass Cove near you.
No purchase is necessary but quantities are limited.
For further information:
For further information: Information/media contact: Dr. Trevor Miranda,
(250) 213-1132; or Lorne Daniel, General Manager, Doctors Eyecare Network,