Sunfresh Farms Joins CHEP Pallet Pool

    Company is seeing product damage and handling improvements

    EDMONTON, Jan. 16 /CNW/ - Sunfresh Farms Ltd., one of Canada's leading
farmer owned produce companies and importers, today announced it is shipping
all domestically grown and imported product lines on pallets from CHEP, the
world's largest equipment pooling company, effective immediately. The company
transports vegetables grown by its member farms and produce from other parts
of North and South America to supermarket, grocery and foodservice wholesalers
across Western Canada.
    Sunfresh Farms previously used an exchange pallet system and standard
one-way pallets to ship its products to market, but was seeing a rise in
product damage and prolonged loading and unloading in the warehouse due to
inconsistent pallet quality. With the move to a facility that features 30-foot
storage racks, the company also needed assurance that the pallets placed in
the warehouse were safe for workers.
    "Our new racking system required a more consistent pallet, and that's
exactly what CHEP is providing. There haven't been any problems in the
warehouse since we started with CHEP, product damage is way down and the move
is helping speed things up on our shipping and receiving docks," said Dean
Seeger, CEO of Sunfresh Farms.
    Seeger said that Sunfresh is now moving aggressively into the area of
processing fruit and vegetables, and the strength of the CHEP pallet will be
called on to support the unit loads of the new shipments, which will be more
fragile than the existing product lines.
    "Use of the CHEP pallet for produce helps reduce product damage because
our high quality pallet protects loads better than alternative transport
packaging. Sunfresh is seeing the impact of this quality in its current
product lines and will see an even greater impact as they expand their
processing operation," said Jason Adlam, Director, Sales and Customer Service,
CHEP Canada.

    About Sunfresh Farms

    Sunfresh Farms Ltd. is a farmer owned company that markets locally grown
and imported produce. Our fields farm premium rutabagas, carrots, green
cabbage, cauliflower, broccoli and other vegetables. In Lacombe, our green
house growers produce high quality peppers, tomatoes and cucumbers. We've been
in business since January 1997 and have established a strong presence as a
supplier to wholesalers in Western Canada. On September 7, 2007, we moved into
our brand new 55,342 square foot warehouse. This first class facility will not
only allow for increased capacity, enhanced quality control and food safety,
but enable us to offer more value added products including peeled potatoes,
onions and carrots, cut fruit and vegetables, chopped romaine, salads and
more. Additional information is available at

    About CHEP

    CHEP is the global leader in pallet and container pooling services
serving many of the world's largest companies. The company has more than
7,700 employees and operates in 44 countries. Combining superior technology
and an asset base of more than 285 million pallets and containers, CHEP offers
its customers exceptional value, a platform that enables reduction in customer
product damage, and an environmentally sustainable logistical solution. Supply
chains served include consumer goods, produce, beverage, and the automotive
industry. With global partners that include Procter & Gamble, SYSCO,
Kellogg's, Kraft, Nestle, Ford and GM, CHEP is known for Handling the World's
Most Important Products. Everyday. For more information about CHEP, please

For further information:

For further information: Jason Adlam, CHEP Canada, (905) 789-4213,; Ronald Margulis, RAM Communications, (908) 272-3930,

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