SUN, SURF AND CELL PHONES: Survey Shows Executives Staying More Connected With the Office During Vacations

    TORONTO, May 13 /CNW/ - Out of sight doesn't necessarily mean out of mind
for vacationing executives, a new survey shows. Sixty-one per cent of
marketing and advertising executives polled recently said they check in with
work at least once a day while on break. This compares to 47 per cent of
executives in 2006 and 38 per cent in 2001.
    The study was developed by The Creative Group, a specialized staffing
service providing creative, advertising, marketing and web professionals on a
project and full-time basis, and conducted by an independent research firm. It
is based on 250 telephone interviews with randomly selected senior marketing
    Advertising and marketing executives were asked, "How often do you check
in with work while on vacation?" Their responses:

                                      Current   2006   2001
                                      -------   ----   ----
    Several times daily............       30%    19%    11%
    Once daily.....................       31%    28%    27%
    Two to three times a week......       18%    27%    27%
    At least once a week...........       13%    13%    16%
    Never; I don't check in........        8%    13%    19%
                                         ----   ----   ----
                                         100%   100%   100%

    "Advancements in technology have made it easy for professionals to stay
connected to the office, even when on vacation," said Collin Maria Ezzell,
division director for The Creative Group. "While checking in periodically may
provide peace of mind, excessive communication can spoil the benefits of being
away from the office."
    Ezzell noted that careful planning can help employees disengage while on
holiday. "By creating a vacation action plan and handing off projects ahead of
time, professionals can limit interruptions and return to work genuinely
    The Creative Group offers these tips to help professionals make a clean
break from the office:

    -   Put someone on point. Managers should select someone whose judgment
        they trust to make decisions in their absence. It's important to give
        the point person the responsibility and authority to make judgment

    -   Establish ground rules. If you need to check in, set specific times
        when you'll be checking in, rather than having people contact you
        throughout the day.

    -   Don't leave them hanging. Use out-of-office functions to let your
        clients and customers know when you're away, and provide the names
        and contact information of colleagues to contact in your absence.

    -   Let it go. Delegate projects that must continue in your absence. Be
        sure to let coworkers know where to find key materials.

    -   Bring in reinforcements. Hiring temporary or freelance professionals
        to bridge gaps can help projects stay on course while you're gone.

    -   Consider remote locales. If you have a hard time breaking away from
        the office, consider vacationing in a spot that doesn't have cell
        phone or Internet access.

    About The Creative Group

    The Creative Group specializes in placing a range of highly skilled
creative, advertising, marketing and web professionals with a variety of firms
on a project and full-time basis. The Creative Group's internal account
managers typically have prior experience working within the creative industry,
which helps them better understand their clients' needs and their freelancers'
unique talents. Headquartered in Menlo Park, Calif., the firm has offices in
major markets across the United States and in Canada. More information,
including online job-hunting services, candidate portfolios and The Creative
Group's award-winning career magazine, can be found at

For further information:

For further information: Kristie Perrotte, (416) 350-2330,

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