Many Canadians confused when it comes to sun protection
TORONTO, June 13, 2011 /CNW/ - Summer is finally here, and Canadians
from coast to coast are getting ready to venture outside, exposing
themselves to the sun's rays - sometimes for extended periods of time
when UV rays are at their peak. Yet, according to a recent Leger survey
conducted on behalf of the AIR MILES Reward Program and Rexall, almost
half (47%) of Canadians don't apply sunscreen during May and June - the
highest UV ray months of the year, while one in 10 say they never apply
sunscreen (any time of the year). This practice is leaving Canadians
prone to sunburns, premature aging of the skin, as well as increasing
their risk of skin cancer.
Year-round prevention and protection is key to ensuring damage is
avoided. It may not always be convenient to visit a family doctor, but
a local pharmacist is available seven days a week and can recommend the
right sunscreen for customers and their family members based on skin
type, skin tone, and outdoor activity level. In fact, according to the
survey, pharmacists ranked second as a trusted source of sun protection
information (27%) - second only to a family doctor (30%) - the
advantage of a pharmacist being of course ready access.
"We're happy to hear that Canadians see the value in tapping into their
local pharmacist as a resource for information on sun protection," says
Tracey Phillips, Rexall Pharmacist. "And this summer Rexall and Rexall
Pharma Plus locations across the province are holding Sun Awareness
Days where customers can have their photo taken with a special UV
camera to demonstrate areas of potential sun damage. It is very
important for Canadians to be aware of the effects of unprotected sun
exposure. In fact, it is estimated that between 60 to 70 per cent of
skin cancer cases are entirely preventable," she adds.
Understanding the S-P-F
Nearly one in five Canadians admitted they don't know what SPF means.
And, one in three (29%) believe they should pick sunscreen based only
on the SPF and how long they want to stay out in the sun, regardless of
their skin type. But it's not as simple as that. With so many gels,
sprays, liquids and creams out there, it's important to choose the
right sunscreen for skin type and activity level outdoors.
Even when Canadians are applying sunscreen, most aren't applying enough
- the average Canadian applies less than half the amount of sunscreen
than they should. As a rule, an average-sized adult should apply 2 to
2.5 ounces (approximately 2 shot glasses full) of sunscreen with each
"To ensure you are taking the right precautions, it's important to take
the guess work out of your sun care routine," continues Phillips.
"Talk to your local pharmacist about what kind of protection and
prevention is best for you and your family."
Throughout the summer, Rexall pharmacies will be holding Sun Awareness
Days where Ontarians can book a consultation with the pharmacist which
entails a photo taken with a special UV camera that detects potential
areas of sun damage on the face. Customers can see first-hand areas of
potential concern, and learn how to best protect themselves this
Practice Safe Sun Care
This summer, AIR MILES and Rexall have partnered to ensure that
Canadians stay sun safe! Visit your local Rexall and Rexall Pharma Plus
locations and earn one bonus mile on every summer skin care purchase of
$10. Why not earn miles towards your next sunny destination vacation
while ensuring you're protected all summer long? Together, AIR MILES
and Rexall are offering sun safety tips for Ontarians heading into the
heat this summer:
Limit sun exposure between 11 a.m. and 4 p.m.
Seek shade. If there is no shade, create your own with an umbrella.
Wear a wide-brimmed hat and clothing that covers your arms and legs.
Wear sunglasses that provide UVA and UVB protection.
Apply sunscreen with SPF 15 or higher. Look for a broad-spectrum product
that provides protection against both UVA and UVB rays. Choose a higher
SPF if you will be spending longer periods of time outdoors, if you
have fair skin, or if your doctor recommends it.
Pregnant women and women taking oral contraceptives may be at risk for
darker pigmentation on the cheeks and forehead ("pregnancy mask"). If
you are in this group, use a sunscreen with SPF 30 that has both UVA
and UVB protection.
Certain medications can also increase your skin's sensitivity to UV
rays. Always consult your pharmacist if you have questions about your
Using a self-tanning cream or bronzer will provide an instant summer
glow, but remember these products do not provide sun protection.
Check the UV index daily and take appropriate precautions - on days that
the UV is very high, try and stay in the shade or indoors.
For more information on summer skin care, sun protection tips, and to
find the next Sun Awareness Day at the Rexall or Rexall Pharma Plus
location nearest you, visit rexall.ca. Visit www.airmiles.ca to sign-up for an AIR MILES Collector card to reap the rewards of
shopping at Rexall for your summer skin care needs and sign-up for the
AIR MILES mobile app (at www.airmiles/ca/mobileapp or www.airmiles.ca) to find out about special in-store offers and the nearest Rexall
locations in your neighbourhood.
About the AIR MILES / Rexall Sun Care Survey
The AIR MILES / Rexall Sun Care Survey was conducted from May 24th until May 26th, 2011 using Leger Marketing's online panel, LegerWeb, with a sample of 1500 Canadians, 18 years of age or older. A
probability sample of the same size would yield a margin of error of
Since 1904, Rexall has been a trusted name in retail pharmacy. As the
flagship pharmacy banner for Katz Group Canada, a leading drug store
company and the largest integrated retail pharmacy network in Canada,
Rexall is also the umbrella brand for a family of pharmacies dedicated
to pharmacy care excellence. Rexall family of pharmacies banners are
Rexall, Pharma Plus, Rexall Pharma Plus, The Medicine Shoppe, Guardian
and I.D.A. All Rexall family of pharmacies banners exclusively carry
Rexall™ Brand. For more information on Rexall visit rexall.ca.
About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier
coalition loyalty program. More than 10 million active Collector
accounts, representing approximately two-thirds of all Canadian
households, actively participate in the Program. The AIR MILES Reward
Program allows Collectors to indulge in leisure, entertainment,
merchandise, travel and other lifestyle rewards quickly, simply by
doing their everyday shopping for products and services at AIR MILES
Sponsors. AIR MILES reward miles can be redeemed for more than 1,200
different rewards, such as movie passes, family attractions, electronic
merchandise, sports and recreation, travel and more.
SOURCE Air Miles Reward Program
For further information:
or to arrange an interview please contact:
Janessa Bishop or Carrie Makrigiannis