Sun-Rype announces departure of Chief Financial Officer

    TSX: SRF

    KELOWNA, BC, Jan. 14 /CNW/ - David Lynn, President & CEO of Sun-Rype
Products Ltd., announced today that Gary Pearson, Chief Financial Officer and
Vice President, Finance, has left Sun-Rype to pursue other career
opportunities. "I would like to thank Gary for his contributions to Sun-Rype
and wish him success in the future," stated Mr. Lynn.
    Sun-Rype's Corporate Controller, Don VanderZwaag, CA, will become
Sun-Rype's senior financial officer effective immediately.

    Sun-Rype Products Ltd., based in Kelowna, BC, is a manufacturer and
marketer of 100% fruit snacks and juices under the Sun-Rype brand. Sun-Rype is
a publicly traded Canadian company with its common shares listed on the
Toronto Stock Exchange under the symbol SRF.

    Forward Looking Statements

    Statements contained in this press release, which are not based on
historical fact, including without limitation, statements containing the words
"may", "will", "plans", "intends", "expects", "anticipates", "believes",
"estimate", "continue" and similar expressions, constitute "forward looking
information" within the meaning of applicable Canadian securities laws.
Forward looking statements contained in this document may involve, but are not
limited to, statements relating to the Company's objectives, priorities,
strategies, actions, targets, expectations and outlook. Forward looking
statements are necessarily based upon assumptions and predictions with respect
to the future, including but not limited to the factors referred to below. As
a result, forward looking statements are subject to known and unknown risks,
uncertainties and other factors that may cause the actual results, events or
developments to be materially different from any future results, events or
developments expressed or implied thereby. These risks, uncertainties and
other factors include, but are not limited to, changes in the consumer
packaged goods industry and external market factors, as well as the factors
referred to in the Company's Annual Information Form dated February 28, 2008,
and its other filings with the applicable Canadian securities regulatory
authorities. In light of these uncertainties, assumptions and risks, readers
are cautioned not to place undue reliance on such forward looking statements.
Except as required by law, the Company assumes no obligation to update or
revise such information to reflect later events or developments.

    %SEDAR: 00001572E

For further information:

For further information: David Lynn, President & CEO, Sun-Rype Products
Ltd., 1165 Ethel Street, Kelowna, BC, V1Y 2W4, tel: (250) 470-6402, fax: (250)

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