Summertime sales heat-up at Toyota and Lexus

    Toyota Canada Inc. sets new record in July in both Toyota and Lexus

    TORONTO, Aug. 1 /CNW/ - Toyota Canada Inc. (TCI) today announced a new
July record for both Toyota and Lexus sales. TCI set a new July sales record
at 18,582 vehicles, an increase of 2.5 per cent over July 2006. TCI's new July
record also drives the company's Year-to-Date (YTD) total sales to 124,361 -
up 5.6 per cent year over year.
    Canadians purchased 17,542 Toyota vehicles in July, up 2.5 per cent from
July of last year.

    -   Toyota sold 12,725 passenger cars in July, down 1.2 per cent from the
        same month in 2006.
    -   Toyota truck sales of 4,817 were up 14 per cent compared to the same
        month in 2006 to establish a new July truck record.

    Lexus in Canada enjoyed its best ever July, as Canadian drivers purchased
1,040 Lexus cars and SUVs - up 1.3 per cent from July of last year to mark the
24th consecutive monthly sales record for the luxury badge.

    -   Lexus sold 661 luxury passenger cars in July 2007 - up 10.9 per cent
        from the same month the previous year for the best-ever July.
    -   Lexus sold 379 luxury SUVs in July - down 12.1 per cent from July

    "We would like to thank our customers for continuing to choose Toyota,"
said Tony Wearing, Managing Director of TCI. "In particular, the
Canadian-built Toyota Corolla and Matrix continued to be top choices for
Canadians with July sales up 7.3 per cent and 6.5 per cent respectively."
    "It is also notable that this month's Toyota Yaris sales of 3451 were
down 7.3 per cent over July 2006," continued Wearing. "This reflects the fact
that the surge in demand for Yaris following the Federal Government's ecoAUTO
rebate announcement depleted dealer inventories. The record low day's supply
of Yaris experienced this July will be corrected as additional production
becomes available in the coming weeks."
    "July marks a very special milestone for Lexus in Canada: namely, two
solid years of consecutive monthly sales records. We're thrilled that
Canadians continue to turn to Lexus when looking for a luxury vehicle and an
exemplary ownership experience," noted Yves Gionet, Director of Lexus in
Canada. "Our sales performance was strong across a range of models, while our
low-emissions, high-performance hybrid luxury vehicles, the GS 450h and RX
400h, continue to account for a significant portion of all GS and RX models

    July sales highlights:

    -   Toyota and Lexus hybrid sales remain strong. In the first seven
        months of 2007, TCI sold 5,651 Toyota and Lexus hybrid cars and SUVs.
        That represents 31.5% of the 17,949 hybrids that TCI has sold in
        Canada since the Prius arrived in 2000.

    -   Toyota sold 204 Prius hybrid vehicles in July, up 25.9 per cent over
        July 2006.

    -   The Toyota Camry Hybrid established a new July record, with 619
        models sold, up 71.9 per cent boost over July last year. The Camry
        Hybrid accounted for 24 per cent of all Camry vehicles sold in Canada
        last month.

    -   Canadian-built Matrix and Corolla continue to be top choices. The
        Matrix set a new July record, with 2,258 units sold, up 6.5 per cent
        versus July 2006, while Corolla sales of 4,103 were up 7.3 per cent
        compared to the same month last year.

    -   Toyota Tundra full size pick up sales set a new July record for both
        4x2 and 4x4 models, with a total of 943 models - a 418 per cent
        increase over July of last year. Year to date sales of 5,901 are
        273 per cent ahead of the first seven months of 2006.

    -   So far this year, Lexus has sold 8,071 luxury cars and SUVs,
        including 610 hybrid models, which account for 7.6 per cent of all
        Lexus vehicles sold in Canada so far in 2007.

    -   In July, sales of the Lexus GS 450h hybrid performance sport sedan
        accounted for 17.6 per cent of all GS models sold. The RX 400h luxury
        hybrid SUV celebrated a best July ever and accounted for 19 per cent
        of all RX series SUVs sold in July.

    -   The IS series luxury performance sedans set a new July sales record,
        with 313 models sold. That's up 39.1 per cent over July 2006. Year to
        date sales of 1,782 are up 8.4 per cent versus the same period last

For further information:

For further information: Kathryn Ruhland, Manager, Public Relations,
Toyota Canada Inc., (416) 431-8333,

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