Summary of the January 29th Progress Update Conference Call

    MONTREAL, Jan. 29 /CNW Telbec/ - Sonomax Hearing Healthcare Inc. (TSX
Venture:SHH) is pleased to provide a summary of the Progress Update Conference
Call held today January 29th, 2009 at 11:00AM EST. The purpose of the call was
to provide shareholders with an overall progress update and some details
pertaining to the recent agreement with 3M announced January 27th 2009.
    The overall 3M agreement allows Sonomax to operate the business in the
same manner that it has in the past. The Fit Validation System can be used by
Sonomax and its licensees for all Sonomax Products.
    The Company has made significant progress in 2008. It was a year of clean
up and change. Along with all of the organizational and process changes made
in 2008 and the nearly $3,000,000CND of non-dilutive cash just received from
3M, the Company will continue to pursue its goal of quarter to quarter
    It is anticipated that 2009 will be a tough year due to the unpredictable
economic conditions. We will continue to execute on our business plan which
will require the following:

        1. Aggressively driving sales on a daily basis, 2. Maintain a focus
        on the critical and urgent items only, 3.Establish parallel selling
        channels in North America and develop a plan with 3M/Aearo to
        accelerate the sales of Sonomax products, 4.Manage cash very
        conservatively, 5. Expansion in the sales and product development
        areas only, 6. Operate in a lean manner and continue to set high
        expectations for the Sonomax team on behalf of the shareholders

    Key actions for the next 60 to 90 days

    1. Focus all R&D resources on Self Fit/Implementation.
    2. Qualify new potential partners for Soundcage and specifically target
       the best fit for Sonomax.
    3. Establish additional sales partners in the industrial sector to market
       and sell the SonoCustom hearing protector.
    4. Finalize the new website that will provide our channel partners and
       customers with an improved sales tool.

    Sonomax thanks everyone for the wonderful support in 2008 and wishes
everybody the very best for 2009.

    About Sonomax

    Sonomax Hearing Healthcare Inc. is a leader in the development and
manufacturing of intra-ear technologies. The company's patented custom-fit,
instant-fit expansion earpieces deliver a perfect acoustic seal every time.

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Sonomax Hearing Healthcare
Inc. with respect to its performance, business and future events. Such
statements are subject to a number of risks, uncertainties and assumptions.
Actual results and events may vary significantly. The TSX Venture Exchange has
not reviewed and does not accept responsibility for the adequacy or accuracy
of this release
    %SEDAR: 00013736E

For further information:

For further information: Dan Casey, CEO, (514) 932-2674,

Organization Profile

Sonomax Technologies Inc.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890