Successful Premiere of BIOTECH CHINA in Shanghai



    HANNOVER, GERMANY, August 6 /CNW/ -


    --  New highlight for the biotech sector in the Asian-Pacific region

    --  Combination of exhibition, innovations forum and congress

    --  Event gets off to a great start with good results

    --  Organizers and exhibitors extremely satisfied

    --  New trade fair provides access to a market with enormous growth
potential

    The present growth of the biotech industry is matched by the growth of
BIOTECHNICA. Europe's biggest biotechnology fair has extended its
international portfolio and recently celebrated the launch of the new overseas
fair "BIOTECH CHINA, International Trade Fair & Congress For Biotechnology",
which took place from 4 to 6 July 2007. The premiere of this new highlight for
the biotech sector was a tremendous success. Located in Shanghai, China's most
important business centre, the event will now take place every year.

    The new BIOTECH CHINA is the result of cooperation between existing
events in China - BIOTECHNICA ASIA, BIOTECH & PHARM CHINA, ISCL (International
Scientific Instruments, Chemical Reagent and Laboratory Equipment Expo) - as
well as the top-flight scientific congress BIO-FORUM. The decision of the
organizers, Deutsche Messe Hannover, to collaborate with the World Expo Group
Shanghai Modern International Exhibition Co. Ltd. (SMIE) as well as Shanghai
Technology Convention & Exhibition Co. Ltd. (STCEC) has laid the basis for
access to all areas of the biotech and pharmaceuticals industries. Thus, right
from the start, BIOTECH CHINA has the potential to become the most important
platform for biotechnology on the entire Asian market.

    BIOTECH CHINA confirmed all hopes by producing good results from the very
start. An impressive 134 exhibitors from 17 countries showcased their products
and innovations over the three days of the fair. The line-up of companies
included such prestigious names as market leaders Millipore, Qiagen,
Sartorius, Whatman, Varian, PerkinElmer, Corning, Thermo Fisher Scientific,
Bruker Daltonic and Sarstedt. Most of the exhibitors came from China, followed
by contingents from the USA and Japan, but companies from as far afield as
Mexico, Germany and Switzerland were also represented.

    In terms of visitor attendance the figures were also impressive. Around
4,853 visitors from 19 countries took part in a program comprising a
combination of a three-day exhibition, an innovations forum and a two-day
congress. It proved an ideal opportunity to gain a clear overview of
individual product areas and new developments. The venue for the new
BIOTECHNICA event is the Shanghai International Exhibition Center (INTEX), a
complex that enjoys a central location.

    The exhibitors were extremely satisfied with the new trade show. Michael
D. Rosenbaum, Vice President Marketing, Labnet International, commented:
"Labnet is forecasting significant growth in our China business in the next
5-10 years. Not only was BIOTECH CHINA an excellent opportunity to build brand
recognition in this very brand-conscious market, but we also met our
distributors from China, Taiwan, Korea, Japan and - believe it or not - Chile!
Shanghai is the perfect meeting point for conducting business in biotech."

    According to Dr. Bruno Pot, Director of Business Development at Belgian
software producer Applied Maths NV: "We experienced, also in China, that
biotechnology software is needed more than ever. We ran out of brochures and
business cards before the end of the fair and we leave a huge job for our
local partner Light Ace HK Ltd. to follow up all those leads, many of which
were of high quality..."

    China boasts currently the world's sixth biggest economy and is the
fourth most powerful trading nation. Alongside Japan, China is the dominant
economic force in Asia. It is also the most highly populated country in the
world - with a population of 1.3 billion it has more inhabitants than the USA
and Europe together. At present, life expectancy for men is 70 and 74 for
women. With average income growing at an historically unprecedented rate of
over 10 percent per annum for more than twenty years, the vast majority of the
population now has access to modern medical care. An extensive health
insurance and pensions system is being developed, while a massive public
program to construct modern research establishments and medical centres of
excellence has been launched. Other areas experiencing strong growth include
the introduction of biotech processes in agriculture and alternative sources
of energy.

    The world's biggest single market is not only interesting from a sales
potential - it is also a promising location for research and production.
Shanghai, like many other modern cities in China, boasts modern biotech
industrial parks where research establishments and international biotech and
pharmaceutical companies benefit from a perfect infrastructure and ideal
conditions. This represents a huge potential for orders for biotech companies.

    "Alongside BIOTECHNICA in Hannover, the decision to establish the event
in Shanghai as well was obviously the right step towards the further
successful development of BIOTECHNICA. China provides the perfect base for
gaining access to the entire Asian market. The new BIOTECH CHINA offers
exhibitors an ideal platform for new business leads on the vibrant Chinese
market. The ties to the highly successful BIOTECHNICA also facilitate the
increasing international exchange and outreach of the biotech community", says
Stephan Ph. Kuhne, member of the Board of Deutsche Messe in Hannover.

    Close cooperation with ministries, research institutes and regional
associations has further enhanced the value and appeal of BIOTECH CHINA. Top
representatives from regional government and industry accepted the invitation
to attend the opening ceremony, where Zhang Ao from the Shanghai People's
Municipal Government congratulated the organizers for their successful efforts
to launch BIOTECH CHINA.

    Shanghai will host BIOTECH CHINA again next year from 28 to 30 May 2008.
The German biotech industry will be present again in 2008 with a joint display
that has the support of the national government's overseas fairs development
program.

    Further press releases and photos may be downloaded from
www.biotechnica.de/pressservice




For further information:

For further information: Deutsche Messe AG for Biotech China Katharina
Siebert, +49 511 89-31028 katharina.siebert@messe.de

Organization Profile

DEUTSCHE MESSE AG

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890