Subaru Canada launches 2009 Impreza WRX

    New WRX265 joins lineup with enhanced engine for significantly more power

    MISSISSAUGA, ON, Aug. 7 /CNW/ - Subaru Canada, Inc. (SCI) today
introduced the 2009 Impreza WRX-now with a choice of two trim levels. Fans of
rally-style performance can now choose between an entry level Impreza WRX and
the new high-performance WRX265 with a more powerful turbo engine and a host
of features engineered to enhance the performance driving experience. The 2009
Impreza lineup arrives in Canadian dealerships in September.
    Both Impreza WRX models are available in 4- and 5-door configurations,
but the new WRX265 is an even more athletic driving machine with features that

    - A potent turbocharged and intercooled engine that produces 265
      horsepower and 244 lb-ft of torque.
    - A new power tilting and sliding glass moonroof.
    - Performance-tuned suspension.
    - 17-inch aluminum-alloy wheels with Dunlop SP SPORT summer performance
    - Premium audio system, including Sirius Satellite Radio and a 3-month
      trial subscription.
    - Tilting/telescoping steering wheel with integrated audio and cruise
      control switches.
    - Gun metal aluminum-alloy sport pedals.

    "The Impreza WRX continues to be a popular choice for affordable
performance," said Katsuhiro Yokoyama, president and CEO of SCI. "Now, buyers
have even more choice, with two models allowing them to set their own
priorities when shopping for an outstanding combination of power, versatility,
and safety."
    Every Impreza WRX is extremely well equipped with features that enhance
its performance personality. These include air conditioning with automatic
climate control and air filtration; tilting and telescoping steering wheel
with integrated cruise control; heated, rally-type front seats; 17-inch alloy
wheels; multi-reflector halogen fog lights; power-adjustable, folding, heated
side mirrors; engine immobilizer and anti-theft security system; disc brakes
at all four corners (ventilated in front, solid in rear); and Subaru's Vehicle
Dynamics Control (VDC) and Traction Control systems.
    Standard sound system on the WRX is a 4-speaker AM/FM/CD/MP3/WMA stereo
with Radio Data System, vehicle speed sensitive volume and auxiliary audio
input jack. The WRX265 is further enhanced with a premium audio system with
four upgraded speakers, two tweeters, and SRS CS-Auto audio enhancement.

    Powered for Performance
    The 2009 Impreza WRX is powered by Subaru's 2.5-litre DOHC, 16-valve,
4-cylinder Subaru BOXER that's turbocharged and intercooled to produce 224
horsepower at 5,200 rpm and 226 lb-ft of torque at just 2,800 rpm. This engine
has twice been named International Engine of the Year in the 2.0-litre to
2.5-litre category, most recently in 2008.
    The new WRX265 is equipped with a 2.5-litre DOHC, 16-valve, 4-cylinder
Subaru BOXER with a high-pressure turbocharger and intercooler. This engine
develops 265 horsepower at 6,000 rpm and 244 lb-ft of torque at 4,000 rpm.
    Both of these muscular powerplants are harnessed to a slick-shifting
5-speed manual transmission. For 2009, no automatic transmission is offered on
Impreza WRX models.
    The WRX also uses a new shot-peen open-type rear differential. The shot
peening process better prepares the differential for the added load, stress
and performance expected from this model. The internal differential assembly
(crown, pinion gears) is sandblasted with fine metal granules, producing a
smoother, harder surface that is stronger and cleaner for improved drivability
and durability with reduced gear noise.

    Designed for Versatility as well as Performance
    The Impreza chassis is designed to be both rigid and comfortable with
high-tension steel at key structural points. The design helps keep weight
down, while the 2,620 mm (103.2 inch) wheelbase allows for crisp handling and
a roomy interior, and helps protect occupants from noise, vibration, and
harshness (NVH).
    Impreza's double-wishbone rear suspension provides a refined ride and a
quiet cabin. At the same time, its compact layout creates minimal intrusion
into the cargo area for a deep and wide luggage compartment. On 5-door models,
the wide and flat load floor can accommodate two golf bags with the rear seats
in the upright position.
    In the WRX sedan, which is 165 mm (6.5 inches) longer than the 5-door
model, the extra space provides for a larger, deeper trunk that will take
three golf bags. On all Impreza models, the 60/40 split-folding rear seat
boosts cargo capacity and convenience even further.
    Standard 17-inch 10-spoke aluminum alloy wheels create an added sporty
touch. The 4-door sedans are also equipped with red tail lamp lenses, a unique
chrome strip that visually widens the tail, and dual tailpipe outlets, one per
side. The 5-door WRX is equipped with a single, larger outlet.
    The WRX preserves its rally heritage with performance-design front seats
that integrate the backrest and head restraint. The sporty instrument panel
uses electroluminescent gauges with indicator needles that sweep the gauge
faces upon engine startup for a dramatic effect.

    User-Friendly Technology
    Both the standard and optional audio systems feature the Radio Data
System, which can display a variety of information, including song titles and
artists. The WRX265 has SIRIUS Satellite Radio already installed and comes
with a 3-month trial subscription.
    Auto-off headlights are a traditional Subaru convenience that can help
preserve battery life, and the leather-wrapped steering wheel tilts and
telescopes as well as providing easy access to cruise control and audio
buttons. The Hill Holder System is also standard.

    Outstanding Levels of Safety
    Impreza is built using the advanced Ring-Shaped Reinforcement Frame body
structure with front and rear crumple zones. All 2009 WRX models also have a
4-wheel/4-channel/4-sensor Anti-lock Braking System (ABS) with Electronic
Brake-force Distribution (EBD) and Brake Assist. There are 3-point seatbelts
for all seats (height-adjustable for outboard positions), active front seat
head restraints, and front seatbelts with electrically triggered
pre-tensioners and load limiters.
    Every 2009 Impreza is equipped with standard side-curtain airbags and
front seat-mounted side airbags.  The dual-stage Subaru Advanced Frontal
Airbag System (SRS) provides a driver's side front airbag that deploys
according to the vehicle's rate of deceleration.  The system uses highly
sensitive g-load sensors and computer algorithms to measure the unique levels
of protection required in a collison.
    The passenger-side front airbag deploys according to information received
from a sensor module that determines if the passenger seat is occupied, if the
seat belt is secured, and the weight of the occupant. An airbag indicator
light is located on the dashboard.
    Advanced Vehicle Dynamics Control (VDC) and Traction Control systems are
also standard. In a system unique to Subaru, it works in harmony with the
full-time AWD. If the system detects understeer or oversteer, it will use AWD,
braking, and reduced engine power to reduce instability and help regain

    Symmetrical All-Wheel Drive
    The foundation of every Subaru is the Symmetrical full-time All-Wheel
Driving System. Symmetrical All-Wheel Drive is a system that includes Subaru's
BOXER engine and a full-time power distribution system with a low centre of
gravity for exceptional handling precision.
    The WRX and WRX265 are equipped with a 5-speed manual transmission and
use a viscous-coupling locking centre differential that splits power 50/50,
front and rear, all the time.

    About Subaru Canada, Inc.
    Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and
distributes Subaru vehicles, parts and accessories through a network of 89
authorized dealers across Canada.

For further information:

For further information: Elaine Griffin, (905) 568-4959

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