Subaru Canada introduces 2009 Impreza 2.5i

    New standard equipment includes Vehicle Dynamics Control and Hill Holder

    MISSISSAUGA, ON, Aug. 7 /CNW/ - Subaru Canada, Inc. (SCI) is pleased to
introduce Canadians to the 2009 Impreza 2.5i - rally-bred power and handling
plus the safety and confidence of Subaru's advanced Symmetrical full-time 
All-Wheel Drive System. The 2009 Impreza lineup arrives in Canadian
dealerships in September.
    Following the full-model redesign the previous year, the 2009 Impreza
2.5i retains the outstanding performance and safety qualities of the 2008
model, and adds some important new equipment for safety, comfort and
performance. Now standard are:

    -  Subaru's advanced Vehicle Dynamics Control and Traction Control
    -  Hill Holder (5-speed manual transmission) system
    -  Brake Assist
    -  Rear solid disc brakes
    -  Auxiliary audio input jack
    -  Information display that now shows instantaneous and average fuel
       consumption as well as time and ambient temperature

    "The Impreza 2.5i is a great choice for enthusiastic drivers on a budget
and anyone who appreciates how much All-Wheel Drive safety and performance can
be packed into an efficient package," said Katsuhiro Yokoyama, president and
CEO of SCI. "Subaru believes that there is tremendous market potential in this
price range in a time when people are looking to get the maximum value for
their car-buying dollars."
    Well-equipped as well as powerful, both the 4- and 5-door versions of the
Impreza 2.5i represent great value. In addition to the new features mentioned
above, the range of standard equipment includes 4-channel/4-sensor Anti-lock
Braking System (ABS) with Electronic Brake-force Distribution (EBD) and Brake
Assist; air conditioning with air filtration; tilt adjustable steering wheel
with integrated cruise control; power windows; power locks;, and keyless

    Upgrade with the Optional Sport Package

    The optional Sport Package adds an extra level of performance to the
well-equipped Impreza 2.5i, with a moonroof, 16-inch aluminum alloy wheels,
aerodynamic body-coloured side ground effects, multi-reflector halogen fog
lamps, windshield wiper/de-icer, and heated front seats.
    On the 4-door Impreza, the Sport Package includes a low-profile spoiler
with integrated brake light in addition to the new aerodynamic ground effects.
On the 5-door model, the Sport Package includes a retractable cargo cover and
a rear underbody diffuser.
    The leather-wrapped steering wheel has integrated audio system controls,
and the premium sound system includes SRS CS-Auto audio enhancement, an 
in-dash 6-CD changer, auxiliary audio input, tweeters and upgraded speakers.
    The Sport Package also includes SIRIUS Satellite Radio and a three-month
trial subscription.

    Designed for Spacious Comfort

    Inside every Impreza, the emphasis is on comfort and roominess. The
flowing twin-cockpit design uses aluminum-look inserts that flow visually into
the centre stack. The centre console shape enhances the sense of airiness,
supported by the sculpted door panels and generous headroom. Each door panel
houses a molded recess that can accommodate a 750 ml (24-oz) soft drink bottle
as well as loose items.
    Framed side windows contribute to improved body rigidity as well as
helping to shut out road and wind noise. Large door openings make it easier to
get in and out, and the rear doors open to a full 75 degrees for easy access
to the rear seat.
    Impreza's double-wishbone rear suspension delivers a refined ride and
quiet cabin with minimal intrusion into the cargo area. On all Impreza models,
the 60/40 split-folding rear seat boosts cargo capacity and convenience even
    The 2009 Impreza 2.5i audio systems feature the Radio Data System, which
can display a variety of information, including song titles and artists.
    The auto-off headlights feature is a traditional Subaru convenience that
can help preserve battery life.
    Subaru has also pre-wired Imprezas equipped with the optional automatic
transmission for a remote-starting system (dealer-installed option). A hood
support with dual gas struts eliminates the need for a prop-rod.

    Power for Work and Play

    The Impreza 2.5i is powered by a 2.5-litre SOHC 4-cylinder, 16-valve
Subaru BOXER engine with electronic throttle control and i-Active Valve Lift.
This potent engine delivers 170 horsepower at 6,000 rpm and 170 lb-ft of
torque at 4,400 rpm. It also meets LEV2 (Low Emission Vehicle) emissions
    On the Impreza 2.5i, this engine is mated to a fully synchronized 5-speed
manual transmission. On models with the manual transmission, a Hill Holder
system is now standard across the model range and helps to help prevent
vehicle rollback when starting on an incline.
    For the 2009 model year, the 2.5i and 2.5i Sport Package become the only
Impreza models available with an automatic transmission. This optional 4-speed
electronic direct control automatic is equipped with SPORTSHIFT for the
convenience of an automatic plus the interactive driving experience of a
manual transmission.
    Every Impreza model is now equipped with Vehicle Dynamics Control (VDC)
and Traction Control to help maintain directional stability under adverse road
    On models with an automatic transmission, if this unique electronic
stability control system detects understeer or oversteer it first tells the
AWD system to adjust the front/rear torque split to balance the available
traction and forward momentum, rather than simply applying brake force to slow
the vehicle. On models with a manual transmission-or if the total traction is
still not enough for stability-the Traction Control System will then use
individual wheel braking and reduced engine power to slow momentum and help
regain control.

    Built to Protect

    Subaru builds every Impreza using the proven Advanced Ring-Shaped
Reinforcement Frame body structure with front and rear crumple zones. For
added protection, the Impreza incorporates 3-point seatbelts for all seats
(height-adjustable for front occupants), active front seat head restraints,
and front seatbelts with electrically triggered pre-tensioners and load
    All 2009 Imprezas are equipped with standard side-curtain airbags and
front seat-mounted side airbags. The Subaru Advanced Frontal Airbag System
(SRS) provides a driver's side front airbag that deploys according to the rate
of deceleration using highly sensitive g-load sensors and computer algorithms
to measure the protection required based on the particulars of a collision.
    The passenger-side front airbag deploys according to information received
from a sensor module that determines if the passenger seat is occupied, if the
seat belt is secured and the weight of the occupant. An airbag indicator light
is located on the dashboard.
    In fact, the structure of the 2009 Impreza is identical to that of the
2008 model, which earned the highest accolade from the Insurance Institute for
Highway Safety (IIHS). The IIHS named Impreza a Top Safety Pick in the small
car segment when Impreza achieved the highest rating - Good - in frontal
offset, side and rear impact tests.

    Two Types of Symmetrical All-Wheel Drive

    The foundation of every Subaru is the Symmetrical full-time All-Wheel
Drive System. Although more and more manufacturers are adding all-wheel drive,
Subaru has been the industry leader in this safety technology since it
introduced the first four-wheel-drive passenger cars over 35 years ago and
automatic full-time All-Wheel Drive in 1987. Symmetrical full-time All-Wheel
Drive is standard equipment on every Subaru sold in Canada.
    Symmetrical All-Wheel Drive is a system that includes Subaru's BOXER
engine and a well-balanced, full-time power distribution system with a low
centre of gravity for exceptional handling precision.
    The Impreza 2.5i and Sport Package models equipped with the 5-speed
manual transmission use a viscous-coupling self locking centre differential
that splits power 50/50 front and rear in all driving conditions.
    When fitted with the 4-speed direct control automatic transmission,
Impreza 2.5i and Sport Package models manage power distribution based on
acceleration, deceleration and available traction through an electronic,
continuously variable multi-plate transfer clutch. This full-time active
system automatically balances power when it detects slippage. On clear roads
and at speed, the torque distribution would be as much as 60 percent front/40
percent rear but can adjust as necessary up to 50 percent front/50 percent
rear. Control logic in this AWD system enhances stability by monitoring
individual wheel speeds and reacting quickly to any change made by the driver
or road conditions. This control logic also helps improve tight corner
braking, reducing oversteer and understeer to provide a stable, neutral
handling response.

    Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and
distributes Subaru vehicles, parts and accessories through a network of 89
authorized dealers across Canada.

For further information:

For further information: Elaine Griffin, (905) 568-4959

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