CANWEST'S HIT REALITY SERIES INTEGRATES
FASHION, BEAUTY AND STYLE
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TORONTO, Jan. 21 /CNW/ - Brains and beauty...Canwest is pleased to
announce that L'Oréal Paris has returned as the lead sponsor of the Gemini
award-winning series Project Runway Canada, along with official fashion
retailer and partner, Winners.
Debuting on Global Tuesday, January 27 - 10pm ET/PT, Project Runway
Canada continues to raise the bar this season with an even bigger and better
integrated sponsorship deal with L'Oréal Paris and Winners. The brands of the
much-lauded beauty and fashion leaders will be strategically utilized across
all mediums including in-show, on-air, online and in print throughout the
duration of the series run on its premiere network, Global, and in encore
presentations on SLICE(TM).
"Project Runway Canada, without a doubt, is the ideal program to showcase
these two formidable brands. We couldn't be more pleased to have L'Oréal Paris
and Winners back on board for this all-new season," said Errol Da-Ré,
Executive Vice President of Sales, Canwest Broadcasting. "Both are considered
significant entities in the beauty and fashion industries; and in conjunction
with our hit reality series, this is truly a powerful combination."
As official beauty partner, L'Oréal Paris shares its knowledge of the
latest trends and brings hands-on makeup and hair expertise to designers and
viewers throughout the competition. The in-show components feature
consultations between the designers and the L'Oréal Paris' team of experts as
they create the makeup and hair looks that will complement the contestant
Brand new this season is the L'Oréal Paris "Ask an Expert" feature
providing users professional one-on-one advice available on the official
Project Runway Canada website on GlobalTV.com/runway. The site will also
include enhanced profiles from L'Oréal Paris Beauty Experts Eddie Maleterre
and Eric Del Monaco, model blog integrations highlighting key products for
creating the designer's model look, and as well, the online L'Oréal Paris
beauty page presents a quick round-up of the week's winning look.
"L'Oréal Paris is pleased to partner with Project Runway Canada for a
second season. As fashion and beauty are united in all Fashionistas' minds,
this alliance is a natural fit and an unparalleled way to bring our brand to
life," said Anik Gagnon, Communications Director for L'Oréal Paris. "Our role
as beauty expert to the contestants shines a spotlight on our longtime and on
going commitment to supporting Canadian designers, most specifically in the
case of Project Runway Canada in supporting up and coming talent."
Through the courtesy of Winners, the designers have unlimited access to
the Winners Accessory Wall that houses all the latest shoes, handbags, and
jewelry to complete their looks for the design challenges. As well, in
addition to sponsoring the season's Photo Gallery on the official Project
Runway Canada site (GlobalTV.com/runway), Winners further complements the
series broadcast with online features of their weekly accessory selections
with exclusive tips for fashionistas nationwide.
"Winners is thrilled to return as the retail sponsor of Project Runway
Canada, offering the perfect finishing touches for the contestants' designs
via the Winners Accessory Wall," commented Shannon Johnson, Manager of Public
Relations and Sponsorships, Winners Merchants International. "Winners delivers
the hottest designer labels in-store everyday, and we are proud to support the
fashion leaders of the future."
The first of 12 all-new episodes of Project Runway Canada on Global
premieres next Tuesday at 10pm ET/PT. Supermodel Iman returns as the Host,
with renowned Canadian designer, Brian Bailey as the series mentor.
"The L'Oreal Beauty Experts, led by Eddie and Eric, and the Winners
Accessory Wall play an important and valuable role in the show. They provide
legitimate, integral content that marries perfectly with Project Runway
Canada." says John Brunton, President and CEO of Insight Production Company
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Project Runway Canada encores on SLICE(TM) beginning Saturday, January 31
at 9pm and again on Mondays at 10pm ET/PT.
Project Runway Canada is produced by Insight Production Company Ltd.
Project Runway Canada's Executive Producers are John Brunton and Barbara
Bowlby, Supervising Producer is Andrea Gabourie.
About Canwest Originals
Canwest is the proud home of the most diverse slate of Canadian Original
programs across the Dramatic, Lifestyle and Entertainment genres. As a
steadfast supporter of the Canadian production community, Canwest is dedicated
to bringing the best of the country to audiences nationwide - including award
winning shows such as; Project Runway Canada, 'da Kink In My Hair, The Guard,
Sarah's House, Holmes on Homes, Restaurant Makeover, Rent-A-Goalie, Kenny vs.
Spenny, and the nation's number one entertainment newsmagazine Entertainment
Global Television is a Canwest Broadcasting network.
About Canwest Broadcasting
Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and eighteen of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media
About Canwest Media Inc.
Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the
United Kingdom and the United States.
About Insight Production Company Ltd
Insight Production Company Ltd., headed by John Brunton & Barbara Bowlby
has become an industry leader in the creative development, financing and
production of highly rated television programs in every genre. Since 1979,
Insight has created thousands of hours of groundbreaking television that
continues to be broadcast over major networks worldwide and its reputation for
quality has been recognized by numerous international awards over 40 Geminis.
Alongside Project Runway Canada, recent hits include The JUNO Awards, Canada's
national music celebration hosted by Russell Peters; Canadian Idol, Canada's
homegrown version of the hugely successful international format; Are You
Smarter Than a Canadian 5th Grader?, an exciting game show that takes adults
back to the 'classroom'; The Jon Dore Television Show, currently airing its
second season on The Comedy Network; and Deal or No Deal Canada, the hit
primetime game show, starring Howie Mandel, which delivered to Global
Television Network its highest ratings of all time for a Canadian program. For
further information, visit www.insighttv.com
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia Enterprises is the brand extension arm of FremantleMedia,
offering a one-stop-shop for all Licensing, Distribution and Home
Entertainment. It is a division of FremantleMedia, one of the largest
international creators and producers of entertainment brands in the world with
leading prime time drama, serial drama, entertainment and factual
entertainment programming in over 40 countries worldwide. FremantleMedia is a
subsidiary of RTL Group, Europe's largest television and radio broadcast
company, which is 90% owned by Bertelsmann AG, an integrated media and
entertainment company that commands leading positions in the world's media
markets. For further information, visit www.fremantlemedia.com.
About L'Oréal Paris
L'Oréal Paris is a lead sponsor of Project Runway Canada. L'Oréal Paris
is a division of L'Oréal Canada, the leader in the Canadian cosmetics market.
The company, which is headquartered in Montreal, had sales of $822.4 million
in 2007 and employs 1,200 people, representing 56 different nationalities.
L'Oréal Canada, a wholly owned subsidiary of L'Oréal Group, the world's
leading cosmetics company, offers its customers a wide range of choices with
its diverse portfolio of brands and encompasses all aspects of beauty. For
more information on L'Oréal Paris visit www.lorealparis.ca.
Winners is the exclusive retail sponsor of Project Runway Canada. For
over 20 years, Winners has been offering Canadians brand name and designer
fashions at up to 60% less than department and specialty store prices, every
day. The chain is Canada's largest off-price retailer with over 180 stores
across the country selling high quality merchandise for the entire family.
Winners is a division of the TJX Companies, Inc. For more information on
Winners visit www.winners.ca
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