Students quit for cash with wouldurather...

TORONTO, Jan. 17 /CNW/ - To kick-off National Non-Smoking Week, University and College students across the province will put their New Year's resolutions into action by pledging to quit, cut back or stay smoke-free in the tenth annual wouldurather... contest put on by Leave The Pack Behind.

Our research shows that the wouldurather... contest will more than double smokers' chances of quitting! Why is it successful? This contest is tailored to young people - not their parents. Student smokers want to quit, and this contest helps motivate them to make a quit attempt.

This contest is not just for smokers who want to quit. Ontario post-secondary students can enter one of four categories to improve their health and get some extra cash in their pockets. Students can register to quit, cut back by 50%, refrain from smoking when they drink alcohol, or stay smoke free for six weeks. In addition to a $1000 grand prize awarded to a student who "Quits For Good,' students can win cash, tuition waivers, and other great prizes.

In collaboration with peer health educators, campus health professionals and campus administration, Leave The Pack Behind encourages students to quit in the contest with the help of a "buddy", weekly support emails and free samples of the nicotine patch and gum. 

"The motivation of  my health, my loved ones and possibly winning kept me going in the contest, even when I didn't think I could go one more day without a smoke" says last year's $1,000 winner, Lacey L. a student at Sheridan College.

"It is our goal to help people in our province to quit smoking and live long, healthy lives. The wouldurather...  contest is a great way to help achieve this goal, because it motivates students to quit while they are young," said Margarett Best, Minister of Health Promotion and Sport for Ontario.

Students can register at until January 23rd at 11:59pm. The wouldurather... contest is hosted by Leave The Pack Behind with funding from the Ontario Ministry of Health Promotion and Sport and generous prize support from Pfizer Canada.

Leave The Pack Behind is an age-tailored tobacco control initiative offered year-round on post-secondary campuses in Ontario. Leave The Pack Behind is available to 563,000 students - including an estimated 144,000 smokers.

SOURCE Leave The Pack Behind

For further information:

For more information: contact Lindsay Taylor, Assistant Manager of Leave The Pack Behind, at 905-688-5550, ext. 5838; cell: 289-407-6959; e-mail:ltaylor2@brocku.caor LTPB at 905-688-5550 ext. 5144.

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